Email Marketing Benchmarks
Compare your email performance against verified industry averages and campaign type benchmarks. Updated annually from aggregated data across thousands of senders.
Quick Summary
By Campaign Type
Cart Abandonment Email Benchmarks
Cart abandonment email benchmarks including open rates, click-through rates, and recovery rates. Cart abandonment emails are among the highest-revenue email types for ecommerce.
Newsletter Email Benchmarks
Newsletter email benchmarks including open rates, click-through rates, unsubscribe rates, and engagement metrics for regular subscriber communications.
Product Launch Email Benchmarks
Product launch email benchmarks including open rates, click-through rates, and conversion rates for new product announcements, feature releases, and beta invitations.
Re-engagement Email Benchmarks
Re-engagement email benchmarks including open rates, click-through rates, win-back rates, and strategies for re-activating lapsed subscribers.
Welcome Email Benchmarks
Welcome email benchmarks including open rates, click-through rates, and conversion rates. Welcome emails are the highest-performing email type across all industries.
By Industry
Ecommerce Email Marketing Benchmarks
Email marketing benchmarks for ecommerce brands including open rates, click-through rates, conversion rates, and bounce rates by metric and campaign type.
Education Email Marketing Benchmarks
Email marketing benchmarks for education institutions including open rates, click-through rates, and engagement metrics for student recruitment, alumni engagement, and course promotion.
Healthcare Email Marketing Benchmarks
Email marketing benchmarks for healthcare organisations including open rates, click-through rates, and engagement metrics for patient communications, wellness campaigns, and provider outreach.
Nonprofit Email Marketing Benchmarks
Email marketing benchmarks for nonprofit organisations including open rates, click-through rates, donation conversion rates, and engagement metrics for fundraising and awareness campaigns.
SaaS Email Marketing Benchmarks
Email marketing benchmarks for SaaS companies including open rates, click-through rates, trial conversion rates, and churn metrics.
Software Email Marketing Benchmarks
Email marketing benchmarks for software companies including open rates, click-through rates, conversion rates, and engagement metrics by campaign type.
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