Email Marketing Benchmarks
Compare your email performance against verified industry averages and campaign type benchmarks. Updated annually from aggregated data across thousands of senders.
480+ email marketing benchmark pages
By Campaign Type
Abandoned Browse Email Benchmarks
Abandoned browse email benchmarks for product views without cart addition, category-level browsing recovery, and personalised product recommendations with open rates of 30-42% and CTR of 5-12%.
Abandoned Checkout — Email Marketing Benchmarks
Abandoned checkout email benchmarks for recovering customers who started checkout. Open rates 35-50%, CTR 12-25%, recovery rates 8-20%.
Abandoned Wish List Email Benchmarks
Abandoned wish list email benchmarks for saved item reminders, price drop alerts, and stock notifications with open rates of 30-45% and CTR of 6-15%.
Account Creation Email Benchmarks
Account creation confirmation email benchmarks for open rates, click-through rates, and activation rates. Account creation emails confirm successful registration and guide users to their first action.
Account Deletion Email Benchmarks
Account deletion email benchmarks for open rates, click-through rates, and recovery rates. Account deletion emails confirm account closure and offer a final opportunity to recover the account.
Account Recovery — Email Marketing Benchmarks
Email marketing benchmarks for account recovery and re-activation emails including dormant account recovery, password reset, and re-engagement campaign performance data.
Account Upgrade Prompt Email Benchmarks
Account upgrade prompt email benchmarks for freemium-to-paid conversions, tier upgrades, and feature unlocks with open rates of 22-35% and CTR of 4-10%.
Account Verification & Confirmation Email Benchmarks
Email marketing benchmarks for account verification and confirmation emails. Open rates 40-65%, CTR 20-40%, verification completion rates, re-verification, MFA notification, and security alert data.
Activity Digest Email Benchmarks
Activity digest email benchmarks for open rates, click-through rates, and engagement rates. Digest emails summarise recent activity, news, or content in a regular roundup format.
Affiliate Commission Payout Email Benchmarks
Affiliate commission payout email benchmarks for earnings notifications, payout confirmations, and affiliate programme updates with open rates of 35-50% and CTR of 8-18%.
Affiliate Onboarding Email Benchmarks
Affiliate Onboarding Email email benchmarks for open rates, click-through rates, and engagement metrics.
Affiliate Performance Update Benchmarks
Affiliate Performance Update email benchmarks for open rates, click-through rates, and engagement metrics.
AMA Invitation Email Benchmarks
Benchmarks for Ask Me Anything invitation emails — transparent, engaging event formats that build trust and community through direct access to leadership.
Ambassador Program Invitation Email Benchmarks
Benchmarks for brand ambassador and affiliate programme invitation emails — recruiting advocates who will promote the brand to their own audiences.
Annual Plan Reminder Benchmarks
Annual Plan Reminder email benchmarks for open rates, click-through rates, and engagement metrics.
Annual Report — Email Marketing Benchmarks
Email marketing benchmarks for annual report distribution and shareholder communications including engagement rates, compliance requirements, and best practices.
API Announcement Email Benchmarks
API Announcement Email email benchmarks for open rates, click-through rates, and engagement metrics.
App Usage Summary Email Benchmarks
Benchmarks for weekly and monthly app usage summary emails — reinforcing product value by showing users their own activity data.
Appointment Cancellation Email Benchmarks
Appointment cancellation email benchmarks for cancellation confirmations, rescheduling prompts, and rebooking incentives with open rates of 35-50% and CTR of 8-18%.
Approval Request Email Benchmarks
Approval request email benchmarks for open rates, click-through rates, and approval completion rates. Approval request emails notify users that an action requires their authorisation.
Attendance Reminder Benchmarks
Attendance Reminder email benchmarks for open rates, click-through rates, and engagement metrics.
Auction & Bid Notification Email Benchmarks
Auction and bid notification email benchmarks for outbid alerts, winning bid confirmations, and auction closing reminders with open rates of 35-55% and CTR of 8-20%.
Auto-Reply / Out-of-Office Email Benchmarks
Auto-Reply / Out-of-Office Email email benchmarks for open rates, click-through rates, and engagement metrics.
Back-in-Stock Notification Email Benchmarks
Email marketing benchmarks for back-in-stock notification campaigns. Open rates 30-50%, CTR 15-35%, waiting list conversion, restock alerts, exclusive early access, and sell-through rate data.
Backorder Notification — Email Marketing Benchmarks
Backorder and pre-order status update email benchmarks for notifying customers about item availability. Open rates 35-55%, CTR 15-30%.
Badge Achievement Email Benchmarks
Badge Achievement Email email benchmarks for open rates, click-through rates, and engagement metrics.
Behind the Scenes Email Benchmarks
Benchmarks for behind-the-scenes brand emails showing company culture, production processes and team stories — building emotional connection and brand affinity.
Benchmark Report Email Benchmarks
Benchmarks for personalised benchmark comparison emails showing subscribers how their performance compares to industry averages.
Best Practices Guide Email Benchmarks
Benchmarks for best practices and how-to guide emails that educate subscribers and position the brand as an expert resource.
Beta Feedback Request Email Benchmarks
Beta feedback request email benchmarks for user testing participation, feature feedback collection, and product improvement surveys with open rates of 25-38% and CTR of 5-12%.
Campaign — Beta Early Access Invitation Email Benchmarks
Email marketing benchmarks for beta access and early adopter invitation emails covering exclusive access offers, waitlist conversions and signup rates. Open rates 25-40%, CTR 8-20%.
Billing Statement Email Benchmarks
Billing statement email benchmarks for open rates, click-through rates, and payment rates. Billing statement emails communicate periodic invoices, statements, or account summaries to customers.
Birthday Email Benchmarks
Birthday and milestone email benchmarks for open rates, click-through rates, conversion rates, and redemption rates. Birthday emails are some of the highest-performing automated emails for engagement and revenue.
Blog Digest Email Benchmarks
Blog Digest Email email benchmarks for open rates, click-through rates, and engagement metrics.
Boarding Pass / Ticket Email Benchmarks
Boarding Pass / Ticket Email email benchmarks for open rates, click-through rates, and engagement metrics.
Booking Confirmation — Email Marketing Benchmarks
Appointment and service booking confirmation email benchmarks with calendar attachments and pre-appointment instructions. Open rates 45-65%, CTR 15-30%.
Booking Reminder — Email Marketing Benchmarks
Appointment and service reminder email benchmarks with timing guidance and no-show reduction rates. Open rates 40-60%, CTR 10-25%.
Brand Story Email Benchmarks
Brand Story Email email benchmarks for open rates, click-through rates, and engagement metrics.
Bundle Recommendation Benchmarks
Bundle Recommendation email benchmarks for open rates, click-through rates, and engagement metrics.
Calendar Invitation Email Benchmarks
Calendar Invitation Email email benchmarks for open rates, click-through rates, and engagement metrics.
Cancellation Confirmation — Email Marketing Benchmarks
Service cancellation confirmation email benchmarks with refund timing and feedback request data. Open rates 30-50%, CTR 5-15%.
Cancellation Follow-Up Email Benchmarks
Cancellation follow-up email benchmarks for feedback collection, retention offers, and re-engagement with open rates of 25-38% and CTR of 5-12%.
Cart Abandonment Email Benchmarks
Cart abandonment email benchmarks for open rates, click-through rates, recovery rates, and revenue per email. Cart abandonment emails are among the highest-revenue email types for ecommerce stores.
Case Study Delivery Email Benchmarks
Email benchmarks for case study distribution campaigns including open rates, click-through rates, download rates and best practices for B2B lead nurturing.
Case Study + Webinar Email Benchmarks
Case Study + Webinar Email email benchmarks for open rates, click-through rates, and engagement metrics.
Category Expert Tips Benchmarks
Category Expert Tips email benchmarks for open rates, click-through rates, and engagement metrics.
Changelog Email Benchmarks
Changelog Email email benchmarks for open rates, click-through rates, and engagement metrics.
Channel Partner Update Benchmarks
Channel Partner Update email benchmarks for open rates, click-through rates, and engagement metrics.
Charity Run / Event Fundraiser Benchmarks
Charity Run / Event Fundraiser email benchmarks for open rates, click-through rates, and engagement metrics.
Checklist Download Delivery Email Benchmarks
Benchmarks for checklist resource delivery emails including open rates, completion rates and best practices for lead magnet fulfilment.
Checkout Progress Recovery Benchmarks
Checkout Progress Recovery email benchmarks for open rates, click-through rates, and engagement metrics.
Class Reunion Benchmarks
Class Reunion email benchmarks for open rates, click-through rates, and engagement metrics.
Client Onboarding Success Benchmarks
Client Onboarding Success email benchmarks for open rates, click-through rates, and engagement metrics.
Client Quarterly Review Benchmarks
Client Quarterly Review email benchmarks for open rates, click-through rates, and engagement metrics.
Co-Marketing Announcement Benchmarks
Co-Marketing Announcement email benchmarks for open rates, click-through rates, and engagement metrics.
Cold Email Outreach Campaign Benchmarks
Cold email outreach benchmarks for initial contact, follow-up sequences, and meeting booking rates with average open rates of 35-55% and reply rates of 3-10%.
Collaborative Invitation Email Benchmarks
Benchmarks for collaboration and team invitation emails that expand product usage by bringing new users into shared workspaces.
Collection Launch Email Benchmarks
Collection Launch Email email benchmarks for open rates, click-through rates, and engagement metrics.
Community Challenge Benchmarks
Community Challenge email benchmarks for open rates, click-through rates, and engagement metrics.
Community Spotlight Email Benchmarks
Email marketing benchmarks for community spotlight campaigns that highlight members, stories and contributions — driving engagement, retention and a sense of belonging.
Company Culture Update Benchmarks
Company Culture Update email benchmarks for open rates, click-through rates, and engagement metrics.
Competitive Comparison Email Benchmarks
Competitive Comparison Email email benchmarks for open rates, click-through rates, and engagement metrics.
Complaint Response — Email Marketing Benchmarks
Complaint acknowledgement and resolution email benchmarks with empathy messaging and satisfaction recovery rates. Open rates 35-55%, CTR 8-20%.
Compliance Certification Benchmarks
Compliance Certification email benchmarks for open rates, click-through rates, and engagement metrics.
Compliance Policy Update Email Benchmarks
Compliance policy update email benchmarks for terms of service changes, privacy policy updates, and regulatory notifications with open rates of 30-45% and CTR of 4-10%.
Concierge Check-In Benchmarks
Concierge Check-In email benchmarks for open rates, click-through rates, and engagement metrics.
Conference & Summit Promotion Email Benchmarks
Conference and summit promotion email benchmarks for ticket sales, speaker announcements, and attendee engagement with open rates of 25-38% and CTR of 3-7%.
Consultation Booking — Email Marketing Benchmarks
Consultation and service booking email benchmarks for booking confirmations, reminder sequences, and pre-consultation prep materials with open rates of 30-45% and CTR of 8-18%.
Consultation Reminder Benchmarks
Consultation Reminder email benchmarks for open rates, click-through rates, and engagement metrics.
Content Recommendation Email Benchmarks
Content recommendation email benchmarks for open rates, click-through rates, and engagement rates. Content recommendation emails suggest relevant articles, products, or resources based on subscriber behaviour.
Content Series & Multi-Part Nurture Email Benchmarks
Content series and multi-part nurture email benchmarks for educational sequences, drip campaigns, and progressive content delivery with open rates of 30-50% and CTR of 6-14%.
Contest Winner Announcement Benchmarks
Contest Winner Announcement email benchmarks for open rates, click-through rates, and engagement metrics.
Contract Renewal Email Benchmarks
Contract Renewal Email email benchmarks for open rates, click-through rates, and engagement metrics.
Corporate Gift Program Benchmarks
Corporate Gift Program email benchmarks for open rates, click-through rates, and engagement metrics.
Course Bundle Offer Benchmarks
Course Bundle Offer email benchmarks for open rates, click-through rates, and engagement metrics.
Course Completion & Certificate Email Benchmarks
Course completion and certificate delivery email benchmarks for student achievement, certification verification, and ongoing education with open rates of 30-45% and CTR of 8-15%.
Course Enrollment Confirmation Benchmarks
Course Enrollment Confirmation email benchmarks for open rates, click-through rates, and engagement metrics.
Course Update / Announcement Benchmarks
Course Update / Announcement email benchmarks for open rates, click-through rates, and engagement metrics.
Credential Renewal Benchmarks
Credential Renewal email benchmarks for open rates, click-through rates, and engagement metrics.
Credit Expiry — Email Marketing Benchmarks
Credit, points, and membership expiry email benchmarks with redemption suggestions and grace period options. Open rates 30-50%, CTR 10-25%.
Credit / Referral Reward Benchmarks
Credit / Referral Reward email benchmarks for open rates, click-through rates, and engagement metrics.
Campaign — Cross-sell Email Marketing Benchmarks
Email marketing benchmarks for cross-sell campaigns featuring product recommendation emails and complementary product suggestions based on purchase history. Open rates 15-25%, CTR 3-8%, conversion rates 1-4%.
Crypto Market Update Benchmarks
Crypto Market Update email benchmarks for open rates, click-through rates, and engagement metrics.
Custom Quote Follow-Up Benchmarks
Custom Quote Follow-Up email benchmarks for open rates, click-through rates, and engagement metrics.
Customer Anniversary Email Benchmarks
Benchmarks for customer anniversary and sign-up milestone emails including open rates, click rates, conversion rates and best practices for celebrating subscriber relationships.
Customer Appreciation Email Benchmarks
Customer appreciation email benchmarks for open rates, click-through rates, and loyalty impact. Appreciation emails strengthen customer relationships and reduce churn.
Customer Education Series Benchmarks
Customer Education Series email benchmarks for open rates, click-through rates, and engagement metrics.
Campaign — Customer Onboarding Email Sequence Benchmarks
Email marketing benchmarks for customer onboarding email sequences covering activation, first value and milestone completion. Open rates 40-60%, CTR 10-25%.
Customer Satisfaction Survey Email Benchmarks
Email benchmarks for customer satisfaction (CSAT) survey campaigns including open rates, response rates and best practices for timing, question design and actionable follow-up.
Customer Success Story Email Benchmarks
Benchmarks for customer success story and narrative case study emails — long-form storytelling that builds trust through real outcomes.
Daily Deal Email Benchmarks
Benchmarks for daily deal and deal-of-the-day email campaigns including open rates, click-through rates, conversion rates and best practices for daily promotional sending.
Data Breach Notification Email Benchmarks
Data breach notification email benchmarks for security incident communications, regulatory compliance, and trust recovery with open rates of 40-60% and CTR of 5-12%.
Delivery Confirmation — Email Marketing Benchmarks
Package and service delivery confirmation email benchmarks with tracking information and satisfaction check data. Open rates 40-60%, CTR 10-25%.
Digital Download — Email Marketing Benchmarks
Digital product delivery email benchmarks with download links, license keys, and getting started guides. Open rates 45-65%, CTR 20-40%.
Domain & Service Renewal Reminder Email Benchmarks
Domain and service renewal reminder email benchmarks for subscription extensions, auto-renewal confirmations, and expiration warnings with open rates of 30-45% and CTR of 5-12%.
Donation Appeal & Fundraising Email Benchmarks
Email marketing benchmarks for donation appeals and fundraising campaigns. Open rates 18-30%, CTR 2-6%, giving campaigns, urgent appeals, matching gift drives, and impact story data.
Campaign — Donation Thank-You Receipt Email Benchmarks
Email marketing benchmarks for donation thank-you and receipt emails covering fundraising acknowledgment, tax receipt delivery and impact story follow-up. Open rates 35-50%, CTR 5-15%.
Double Opt-In Email Benchmarks
Double opt-in email benchmarks for open rates, click-through rates, and confirmation rates. Double opt-in emails verify subscriber intent and protect sender reputation.
Downgrade Confirmation — Email Marketing Benchmarks
Plan downgrade and cancellation confirmation email benchmarks for plan change confirmations and what-changes communications with open rates of 35-55% and CTR of 5-15%.
Early Access — Email Marketing Benchmarks
Early access and exclusive preview email benchmarks for beta invites, early adopter offers, and VIP previews with open rates of 25-40% and CTR of 6-15%, driven by exclusivity and scarcity.
Early Adopter Invitation Email Benchmarks
Benchmarks for early adopter and beta access invitation emails — recruiting first users who provide feedback and shape product development.
Early-Bird Special Email Benchmarks
Early-bird special email benchmarks for pre-launch discounts, advance purchase incentives, and limited-time pricing with open rates of 28-42% and CTR of 5-12%.
Ebook Download Delivery Email Benchmarks
Benchmarks for ebook delivery emails including open rates, download completion rates and best practices for lead magnet fulfilment and content distribution.
Employee Referral Program Email Benchmarks
Employee referral program email benchmarks for referral requests, reward notifications, and programme updates with open rates of 22-35% and CTR of 4-10%.
Event Cancellation — Email Marketing Benchmarks
Event cancellation and postponement notification email benchmarks with refund and rebooking options. Open rates 40-60%, CTR 8-20%.
Event & Webinar Invitation Email Benchmarks
Email marketing benchmarks for event and webinar invitation campaigns. Open rates 25-40%, CTR 5-15%, speaker announcements, agenda previews, reminder sequences, and post-event follow-up data.
Event Reminder Email Benchmarks
Event reminder email benchmarks for open rates, click-through rates, and attendance rates. Event reminder emails prompt registrants about upcoming events and drive attendance.
Exclusive Member Preview Email Benchmarks
Exclusive member preview email benchmarks for pre-sale access, members-only content, and VIP early-bird offers with open rates of 35-50% and CTR of 6-14%.
Exit Intent / Before You Go Email Benchmarks
Exit intent email benchmarks for unsubscribe page offers, preference prompts, and retention with open rates of 20-35% and CTR of 4-10%.
Expiration Warning — Email Marketing Benchmarks
Account and membership expiration warning email benchmarks with renewal incentives and feature loss warnings. Open rates 30-50%, CTR 8-22%.
Campaign — Feature Product Update Announcement Email Benchmarks
Email marketing benchmarks for feature announcement and product update emails covering new releases, product improvements and changelog highlights. Open rates 20-30%, CTR 3-8%, feature adoption rates.
Feedback Follow-Up — Email Marketing Benchmarks
Email marketing benchmarks for post-feedback thank you and action-taken emails including engagement rates, customer satisfaction impact, and best practices.
Feedback Request — Email Marketing Benchmarks
General feedback request email benchmarks for NPS surveys, CSAT surveys, and product feedback. Open rates 15-25%, CTR 2-6%, completion rates 30-50%.
Final Notice / Last Chance Email Benchmarks
Final notice email benchmarks for offer expiries and deadline reminders with open rates of 25-38% and CTR of 5-12%.
First Purchase Welcome Email Benchmarks
First purchase welcome email benchmarks for post-purchase engagement, cross-sell, and repeat purchase encouragement with open rates of 35-50% and CTR of 8-18%.
Flash Sale & Limited-Time Offer Email Benchmarks
Email marketing benchmarks for flash sale and limited-time offer campaigns. Open rates 22-35%, CTR 5-15%, urgency mechanics, countdown timers, exclusive access, and sell-out notification data.
Founder Letter Email Benchmarks
Benchmarks for founder and CEO letter emails — long-form, personal messages that build trust, communicate vision and deepen subscriber relationships.
Founder Story / Origin Story Email Benchmarks
Founder story email benchmarks for brand storytelling, connection building, and trust establishment with open rates of 35-50% and CTR of 4-10%.
Free Sample — Email Marketing Benchmarks
Free sample and trial request email benchmarks for sample request confirmations, shipping updates, and experience feedback requests with open rates of 30-45% and CTR of 8-18%.
Friend Referral — Email Marketing Benchmarks
Refer-a-friend program email benchmarks with referral invites, sharing incentives, and referral conversion rates. Open rates 15-25%, CTR 2-6%.
Gamification & Challenge Progress Email Benchmarks
Gamification and challenge progress email benchmarks for goal tracking, milestone celebrations, and competition updates with open rates of 25-40% and CTR of 6-15%.
Getting Started Guide Email Benchmarks
Benchmarks for getting started guide and quick-start emails that help new users achieve their first success with a product or service.
Gift Card & Voucher Email Benchmarks
Email marketing benchmarks for gift card and voucher email campaigns. Open rates 30-50%, CTR 10-25%, gift card delivery, balance reminders, promotional gift cards, and corporate gifting data.
Gift Guide / Holiday Shopping Email Benchmarks
Gift guide email benchmarks for seasonal product curation, holiday shopping, and last-minute gift reminders with open rates of 28-42% and CTR of 4-10%.
Gift Notification Email Benchmarks
Gift notification email benchmarks for open rates, click-through rates, and redemption rates. Gift notification emails alert recipients they have received a gift and guide them to redeem it.
Giveaway & Contest Promotion Email Benchmarks
Email marketing benchmarks for giveaway and contest promotion campaigns. Open rates 20-35%, CTR 4-10%, entry confirmations, winner announcements, sharing mechanics, and viral coefficient data.
Goal Setting Email Benchmarks
Benchmarks for goal-setting and progress-tracking emails that help subscribers define objectives and maintain accountability.
Holiday & Seasonal Email Benchmarks
Holiday and seasonal email campaign benchmarks for open rates, click-through rates, conversion rates, and revenue per email. Compare your seasonal email performance against verified industry averages for major holidays and shopping events.
Hype & Teaser Campaign Email Benchmarks
Hype and teaser campaign email benchmarks for product announcements, launch countdowns, and anticipation building with open rates of 30-45% and CTR of 5-12%.
Inactive User Warning Email Benchmarks
Inactive user warning email benchmarks for dormant account alerts, re-engagement prompts, and account suspension notices with open rates of 20-35% and CTR of 3-8%.
Instant Download Access Email Benchmarks
Instant download email benchmarks for digital product delivery and purchase fulfilment with open rates of 40-60% and CTR of 15-30%.
Invoice Receipt — Email Marketing Benchmarks
Invoice and digital receipt delivery email benchmarks with payment receipts, tax invoices, and billing notifications. Open rates 40-60%, CTR 5-15%.
Job Alert & Career Opportunity Email Benchmarks
Job alert and career opportunity email benchmarks for personalised role recommendations, application confirmations, and hiring pipeline updates with open rates of 28-42% and CTR of 5-12%.
Late Payment — Email Marketing Benchmarks
Late payment and overdue notice email benchmarks with payment reminders, late fee notifications, and payment recovery rates. Open rates 35-55%, CTR 10-25%.
Lead Magnet Delivery Email Benchmarks
Lead magnet delivery email benchmarks for content download confirmations, gated asset access, and follow-up nurture sequences with open rates of 40-60% and CTR of 10-25%.
Limited Edition Drop Email Benchmarks
Limited edition drop email benchmarks for exclusive product releases, limited runs, and scarcity-driven campaigns with open rates of 30-48% and CTR of 6-15%.
List Health Report Email Benchmarks
Benchmarks for email list health report campaigns — delivering deliverability, engagement and hygiene insights to email marketers.
Location-Based Offer Email Benchmarks
Location-based offer email benchmarks for geo-targeted promotions, local event invitations, and regional announcements with open rates of 25-38% and CTR of 4-10%.
Loyalty Points Balance Statement Email Benchmarks
Loyalty points balance statement email benchmarks for points summaries, expiration warnings, and reward redemption prompts with open rates of 35-50% and CTR of 6-15%.
Loyalty Programme Email Benchmarks
Email marketing benchmarks for loyalty programme communications. Open rates 25-40%, CTR 5-12%, points balance updates, tier upgrades, reward redemption, and VIP exclusive data.
Media Kit Email Benchmarks
Benchmarks for media kit and press resource delivery emails — equipping journalists, influencers and partners with brand assets.
Mid-Trial Check-In Email Benchmarks
Mid-trial check-in email benchmarks for free trial user engagement, feature adoption prompts, and conversion readiness with open rates of 25-38% and CTR of 5-12%.
Milestone & Achievement Celebration Email Benchmarks
Email marketing benchmarks for milestone and achievement celebration emails. Open rates 25-45%, CTR 8-20%, anniversary emails, subscriber milestones, usage milestones, and loyalty achievement data.
Net Promoter Score Survey Email Benchmarks
Benchmarks for NPS survey email campaigns including response rates, open rates and best practices for survey design, timing and follow-up to measure customer loyalty.
New Product & Collection Launch Email Benchmarks
Email marketing benchmarks for new product and collection launch campaigns. Open rates 20-30%, CTR 3-8%, product showcases, launch sequences, early access, and influencer collaboration data.
New Content Email Benchmarks
New content email benchmarks for open rates, click-through rates, and engagement rates. Content promotion emails drive blog traffic and maintain subscriber relationships between campaigns.
Newsletter Confirmation — Email Marketing Benchmarks
Email marketing benchmarks for newsletter signup confirmation and onboarding emails including double opt-in verification and welcome sequence performance data.
Newsletter Email Benchmarks
Newsletter email benchmarks for open rates, click-through rates, unsubscribe rates, and engagement metrics by industry. Learn how your regular subscriber communications compare against verified averages for weekly and monthly newsletters.
Offboarding & Farewell Sequence Email Benchmarks
Offboarding and farewell email benchmarks for subscription cancellations, account closures, and goodbye sequences with open rates of 25-40% and CTR of 4-10%.
Office Hours Invitation Email Benchmarks
Benchmarks for office hours and live Q&A invitation emails — building community, providing direct access to expertise and deepening engagement.
Onboarding Check-In Email Benchmarks
Benchmarks for mid-onboarding check-in emails that assess user progress, offer help and prevent early-stage churn.
Onboarding Email Benchmarks
Onboarding and trial email sequence benchmarks for open rates, click-through rates, activation rates, and conversion rates. Compare your onboarding email performance against verified industry averages for SaaS, apps, and subscription services.
Order Confirmation Email Benchmarks
Email marketing benchmarks for order confirmation emails. Open rates 50-70%, CTR 15-30%, post-purchase communication, delivery estimates, and cross-sell opportunities within confirmation messages.
Order Update — Email Marketing Benchmarks
Order status change notification email benchmarks with processing updates, shipping confirmations, and delay notifications. Open rates 40-60%, CTR 10-25%.
Partner & Affiliate Newsletter Email Benchmarks
Partner and affiliate newsletter email benchmarks for co-marketing campaigns, partner enablement, and commission updates with open rates of 22-35% and CTR of 3-7%.
Partner Spotlight Email Benchmarks
Benchmarks for partner spotlight emails that feature complementary brands, tools or services — building ecosystem value and cross-promotional reach.
Partnership Introduction Email Benchmarks
Partnership introduction email benchmarks for B2B partner outreach, collaboration proposals, and strategic alliance development with open rates of 30-45% and CTR of 5-12%.
Password Reset Email Benchmarks
Password reset email benchmarks for open rates, click-through rates, and conversion rates. Password reset emails are high-stakes transactional messages that directly impact user experience and account security.
Payment Failed — Email Marketing Benchmarks
Payment failure notification email benchmarks for failed payment alerts, retry notifications, and billing update requests with very high open rates of 50-70%, CTR of 20-40%, and recovery rates of 30-60%.
Payment Receipt — Email Marketing Benchmarks
Email marketing benchmarks for payment confirmation and receipt emails including transactional performance, promotional upsell opportunities, and cross-sell conversion data.
Personalized Video Message Email Benchmarks
Personalized video message email benchmarks for one-to-one outreach, account management, and high-value engagement with open rates of 45-65% and CTR of 10-25%.
Platform Migration Guide Email Benchmarks
Benchmarks for product migration guide emails — helping users switch from a competitor by providing clear, confidence-building transition resources.
Podcast Guest Outreach Email Benchmarks
Podcast guest outreach email benchmarks for booking pitches, guest confirmation, and episode promotion with open rates of 35-55% and CTR of 6-14%.
Points & Rewards Expiry Email Benchmarks
Email marketing benchmarks for points and rewards expiry notification campaigns. Open rates 25-45%, CTR 10-30%, expiration urgency, points balance reminders, redemption suggestions, and loyalty recovery data.
Post-Cancellation Save Offer Email Benchmarks
Post-cancellation save offer benchmarks for retaining customers after subscription cancellation with open rates of 30-45% and CTR of 6-14%.
Post-Event & Webinar Follow-Up Email Benchmarks
Email marketing benchmarks for post-event and post-webinar follow-up campaigns. Open rates 25-40%, CTR 5-15%, recording access, slide downloads, Q&A follow-up, and next event promotion data.
Post-Purchase Email Benchmarks
Post-purchase and order follow-up email benchmarks for open rates, click-through rates, repeat purchase rates, and customer satisfaction metrics. Post-purchase emails are among the most opened and trusted email types.
Pre-Launch Campaign Email Benchmarks
Pre-launch campaign email benchmarks for product development updates, early adopter recruitment, and waitlist building with open rates of 28-42% and CTR of 5-12%.
Pre-Order Campaign Email Benchmarks
Email marketing benchmarks for pre-order campaigns. Open rates 25-35%, CTR 5-12%, pre-order incentives, release date reminders, order status updates, and launch day conversion data.
Press Release Email Benchmarks
Benchmarks for press release and company news distribution emails — communicating major announcements to subscribers with authority and clarity.
Price Drop & Sale Alert Email Benchmarks
Email marketing benchmarks for price drop and sale alert campaigns. Open rates 25-40%, CTR 8-20%, personalised price drops, percentage thresholds, stock level urgency, and abandoned browse recovery data.
Campaign — Price Increase Subscription Price Change Email Benchmarks
Email marketing benchmarks for price increase and subscription price change communications covering grandfathering, urgency and churn minimisation. Open rates 35-55%, CTR 5-15%.
Product Comparison Guide Email Benchmarks
Product comparison guide benchmarks for side-by-side comparisons and buying guides with open rates of 22-35% and CTR of 4-10%.
Product Demo — Email Marketing Benchmarks
Product demo request and booking email benchmarks covering demo request confirmations, booking reminders, and post-demo follow-ups with open rates of 35-50%, CTR of 8-20%, and demo attendance rates.
Product Launch Email Benchmarks
Product launch email benchmarks for open rates, click-through rates, and conversion rates. Compare your new product announcement, feature release, and beta invitation performance against verified industry averages.
Product Review Request Email Benchmarks
Email benchmarks for product review request campaigns including open rates, click-through rates, review submission rates and best practices for timing, incentives and design.
Product Roadmap Update Email Benchmarks
Email benchmarks for product roadmap and upcoming feature announcements — driving product engagement, retention and customer excitement.
Product Tutorial & How-To Series Email Benchmarks
Product tutorial and how-to series email benchmarks for feature education, onboarding progression, and user enablement with open rates of 25-38% and CTR of 6-14%.
Product Update Email Benchmarks
Product update email benchmarks for open rates, click-through rates, and feature adoption rates. Product update emails announce new features, improvements, and changes to existing users.
Productivity Tips Email Benchmarks
Benchmarks for productivity tips and workflow improvement emails — practical advice that helps subscribers work smarter and achieve more.
Profile Completion Reminder Email Benchmarks
Benchmarks for profile completion and missing information reminder emails that improve data quality and enable personalisation.
Quarterly Business Review Email Benchmarks
Quarterly business review benchmarks for B2B client reporting and strategic check-ins with open rates of 30-45% and CTR of 5-12%.
Quote Request — Email Marketing Benchmarks
Quote and proposal request and delivery email benchmarks with follow-up reminders and quote-to-close rates. Open rates 35-55%, CTR 8-22%.
Re-engagement Email Benchmarks
Re-engagement email benchmarks for open rates, click-through rates, win-back rates, and strategies for re-activating lapsed subscribers. Learn how to recover disengaged subscribers and protect your sender reputation.
Campaign — Reactivation Survey Email Benchmarks for Dormant Subscribers
Email marketing benchmarks for reactivation survey emails targeting dormant subscribers. Open rates 15-25%, CTR 2-5%, survey completion rates 30-50%.
Referral Programme & Refer-a-Friend Email Benchmarks
Email marketing benchmarks for referral programme and refer-a-friend campaigns. Open rates 15-25%, CTR 2-5%, referral incentives, sharing mechanics, referral status updates, and double-sided reward data.
Refund Confirmation — Email Marketing Benchmarks
Refund and return processing confirmation email benchmarks with return shipping and processing timeline data. Open rates 40-60%, CTR 8-20%.
Registration Confirmation — Email Marketing Benchmarks
Email marketing benchmarks for event and webinar registration confirmation emails including calendar integration, joining instructions, and engagement data.
Post-Registration Follow-Up — Email Marketing Benchmarks
Post-registration follow-up email benchmarks for post-signup nurture, getting started sequences, and first-time user engagement with open rates of 35-55% and CTR of 10-25%.
Renewal Reminder — Email Marketing Benchmarks
Subscription and service renewal reminder email benchmarks for renewal notifications, pre-expiry reminders, and auto-renewal confirmations with open rates of 30-50%, CTR of 8-20%, and renewal rates.
Reorder Reminder Email Benchmarks
Reorder reminder email benchmarks for open rates, click-through rates, and conversion rates. Reorder reminders prompt customers to repurchase consumable products based on typical usage cycles.
Replenishment Reminder Email Benchmarks
Replenishment reminder email benchmarks for subscription refills, consumable product re-orders, and auto-shipment notifications with open rates of 30-45% and CTR of 8-18%.
Resource Library Access Email Benchmarks
Resource library access email benchmarks for gated content portals, member-only assets, and content hub subscriptions with open rates of 25-40% and CTR of 6-15%.
Return Confirmation Email Benchmarks
Return confirmation email benchmarks for open rates, click-through rates, and refund processing rates. Return confirmation emails confirm refund requests and set expectations for processing.
Seasonal Greeting Campaign Email Benchmarks
Seasonal greeting and holiday wishes email benchmarks for brand sentiment, year-end messaging, and seasonal goodwill with open rates of 30-45% and CTR of 3-8%.
Second Chance / Re-targeting Email Benchmarks
Second chance email benchmarks for re-engaging non-converters after a campaign with open rates of 20-32% and CTR of 4-10%.
Security Alert — Email Marketing Benchmarks
Email marketing benchmarks for security notification emails including login alerts, password resets, suspicious activity warnings with deliverability and engagement data.
Service Appointment Confirmation Email Benchmarks
Service appointment confirmation email benchmarks for booking verification, pre-appointment instructions, and rescheduling with open rates of 35-50% and CTR of 6-14%.
Service Outage Notification Email Benchmarks
Benchmarks for incident and service outage notification emails — critical operational communications that require clarity, speed and transparency.
Service Reminder — Email Marketing Benchmarks
Ongoing service reminder email benchmarks for maintenance reminders, subscription renewals, and service check-ins. Open rates 30-50%, CTR 8-20%.
Shipping Delay Notification Email Benchmarks
Shipping delay notification email benchmarks for logistics updates, delivery date changes, and customer service communication with open rates of 35-55% and CTR of 5-12%.
Shipping & Delivery Notification Email Benchmarks
Email marketing benchmarks for shipping notifications and delivery updates. Open rates 45-65%, CTR 20-40%, tracking links, delivery window updates, and carrier information data.
Sneak Peek Email Benchmarks
Sneak peek and teaser email benchmarks for open rates, click-through rates, and anticipation metrics. Teaser emails build curiosity before a product launch or announcement.
Software Update Notification Email Benchmarks
Software update notification email benchmarks for version releases, security patches, and feature improvement announcements with open rates of 28-42% and CTR of 5-12%.
Staff Picks Email Benchmarks
Email benchmarks for staff picks and curator-recommendation campaigns including open rates, click-through rates and how editorial curation drives engagement.
Subscription Box Unboxing Email Benchmarks
Subscription box unboxing benchmarks for monthly delivery previews and subscriber engagement with open rates of 30-45% and CTR of 5-12%.
Subscription Cancellation — Email Marketing Benchmarks
Email marketing benchmarks for subscription cancellation confirmation and save emails including retention offers, reason collection, and save rate performance data.
Subscription Pause Confirmation Email Benchmarks
Subscription pause confirmation email benchmarks for account holds, service suspensions, and subscription management with open rates of 30-45% and CTR of 5-12%.
Subscription Renewal Email Benchmarks
Email marketing benchmarks for subscription renewal campaigns. Open rates 30-45%, CTR 8-20%, renewal reminders (30/14/7 day windows), expiry notifications, and billing update data.
Survey & Feedback Request Email Benchmarks
Email marketing benchmarks for survey and feedback request campaigns. Open rates 15-22%, CTR 3-8%, NPS surveys, CSAT surveys, product feedback, and timing optimisation data.
Team Activity Digest Email Benchmarks
Benchmarks for team activity digest and summary emails — keeping distributed teams aligned through automated activity roundups.
Team Invitation Email Benchmarks
Team invitation email benchmarks for open rates, click-through rates, and acceptance rates. Team invitation emails invite users to join a workspace, organisation, or collaborative project.
Template Download Delivery Email Benchmarks
Email benchmarks for template delivery campaigns including open rates, download rates and best practices for resource fulfilment and subscriber onboarding.
Testimonial Request — Email Marketing Benchmarks
Email marketing benchmarks for testimonial, case study, and review request emails including completion rates, conversion data, and best practices.
Thank You Note Email Benchmarks
Benchmarks for simple post-purchase thank-you emails including open rates, engagement and how gratitude-driven messaging affects long-term customer relationships.
Time-Sensitive Offer Email Benchmarks
Time-sensitive offer benchmarks for deadline-driven promotions and flash sales with open rates of 25-38% and CTR of 5-14%.
Top 10 / Year in Review Email Benchmarks
Year in review email benchmarks for annual roundup content and personalised recaps with open rates of 30-45% and CTR of 5-14%.
Trend Report Email Benchmarks
Benchmarks for industry trend report and research distribution emails — high-authority content that positions brands as thought leaders.
Free Trial Expiry Email Benchmarks
Email marketing benchmarks for free trial expiry campaigns. Open rates 25-40%, CTR 10-25%, trial ending reminders, conversion offers, feature recaps, and trial extension data.
Trial Extension — Email Marketing Benchmarks
Trial extension offer email benchmarks for trial expiration notifications, extension offers, and conversion incentives with open rates of 30-45%, CTR of 10-22%, and extension conversion rates.
Trial-to-Paid Conversion Email Benchmarks
Trial-to-paid conversion email benchmarks for free trial expiries, feature upgrade prompts, and conversion optimisation with open rates of 25-38% and CTR of 4-10%.
Unsubscribe Confirmation Email Benchmarks
Unsubscribe confirmation page and email benchmarks for opt-out experiences, preference centre prompts, and final farewell messages with confirmation rates of 85-98%.
Upgrade Confirmation — Email Marketing Benchmarks
Upgrade and plan change confirmation email benchmarks for upgrade confirmations, new feature welcome, and billing updates with open rates of 40-60% and CTR of 10-25%.
Campaign — Upsell Email Marketing Benchmarks
Email marketing benchmarks for upsell campaigns featuring upgrade offers and premium tier promotions. Open rates 18-28%, CTR 3-8%, upsell conversion rates 2-6%.
User-Generated Content Showcase Email Benchmarks
Benchmarks for UGC showcase emails featuring customer photos, reviews and stories — driving social proof, community engagement and conversion through authentic content.
Vendor / Partner Introduction Email Benchmarks
Vendor and partner introduction benchmarks for partnership announcements with open rates of 22-35% and CTR of 4-10%.
VIP Email Benchmarks
VIP and exclusive access email benchmarks for open rates, click-through rates, and conversion rates. VIP emails offer premium subscribers early access, exclusive content, or special treatment.
Volunteer Opportunity Email Benchmarks
Volunteer opportunity email benchmarks for role recruitment, event sign-ups, and volunteer engagement with open rates of 25-38% and CTR of 4-10%.
Waitlist Confirmation Email Benchmarks
Waitlist confirmation email benchmarks for open rates, click-through rates, and retention rates. Waitlist confirmation emails confirm a subscriber has been added to a waitlist for a product or service.
Waitlist Notification — Email Marketing Benchmarks
Email marketing benchmarks for waitlist notification emails including product launch waitlists, back-in-stock alerts, and beta access notifications with conversion data.
Warranty Expiration Alert Email Benchmarks
Warranty expiration alert email benchmarks for coverage reminders, extended warranty offers, and service plan promotions with open rates of 30-45% and CTR of 5-12%.
Weather-Triggered Campaign Email Benchmarks
Weather-triggered email campaign benchmarks for location-based weather alerts, seasonal promotions, and condition-driven offers with open rates of 35-55% and CTR of 6-15%.
Webinar Follow-Up Email Benchmarks
Benchmarks for post-webinar follow-up email campaigns including open rates, replay view rates and best practices for converting attendees and engaging no-shows.
Webinar Promotion Email Benchmarks
Webinar and event promotion email benchmarks for open rates, click-through rates, registration rates, and attendance rates. Compare your webinar email performance against verified industry averages.
Webinar Reminder Email Benchmarks
Webinar reminder email benchmarks for open rates, click-through rates, and attendance rates. Reminder emails are the most important factor in webinar attendance.
Weekly Digest Email Benchmarks
Email benchmarks for weekly digest and roundup campaigns including open rates, click rates and best practices for curating content subscribers look forward to each week.
Welcome Back Offer — Email Marketing Benchmarks
Welcome back and re-activation offer email benchmarks with reactivation incentives and win-back promotions. Open rates 25-40%, CTR 6-15%, reactivation rates 10-25%.
Campaign — Welcome Back Re-activation Email Benchmarks
Email marketing benchmarks for welcome back and re-activation campaigns targeting returning customers. Open rates 25-40%, CTR 6-15%, conversion rates 5-12%.
Welcome Email Benchmarks
Welcome email benchmarks for open rates, click-through rates, conversion rates, and unsubscribe rates by industry. Welcome emails are the highest-performing email type and set the tone for your entire subscriber relationship.
Campaign — Win-back Save-the-Customer Email Benchmarks
Email marketing benchmarks for win-back and save-the-customer campaigns sent during the cancellation flow. Open rates 30-50%, CTR 8-20%, save rates 5-20%.
Year in Review Email Benchmarks
Year in Review email benchmarks for open rates, click-through rates, and share rates. Year in Review emails recap subscriber activity and build emotional engagement.
By Industry
Industry — Accounting Bookkeeping Email Marketing Benchmarks
Email marketing benchmarks for accounting, tax and bookkeeping firms covering tax season campaigns, client retention nurture and financial advisory content. Open rates 22-30%, CTR 2-5%.
Activewear Email Marketing Benchmarks
Email marketing benchmarks for activewear and athleisure brands including open rates, click rates and strategies for community, launches and lifestyle content.
Acupuncture Email Marketing Benchmarks
Email marketing benchmarks for acupuncture and traditional medicine practices including open rates, click rates and strategies for patient education and retention.
Advertising & AdTech — Email Marketing Benchmarks
Advertising and AdTech industry email benchmarks for platform updates, campaign performance reports, and client acquisition with open rates of 18-25% and CTR of 2-4%.
Aerospace & Defense — Email Marketing Benchmarks
Aerospace and defense industry email benchmarks for B2B engineering content, regulatory updates, and product announcements with open rates of 21-27% and CTR of 2-4.5%.
Agriculture & Farming Industry Email Marketing Benchmarks
Email marketing benchmarks for agriculture, farming, and agribusiness. Supply chain updates, seasonal communications, equipment promotions, and grower education campaigns.
AI Voice Assistants — Email Marketing Benchmarks
AI Voice Assistants email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Air Conditioning — Email Marketing Benchmarks
Air Conditioning email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Air Purification & Filtration — Email Marketing Benchmarks
Air Purification & Filtration email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Alternative Medicine — Email Marketing Benchmarks
Email marketing benchmarks for alternative and holistic medicine. Chiropractic, acupuncture, naturopathy, massage therapy. Open rates 22-30%, CTR 3-6%, wellness content focused.
Animal Shelters & Rescues — Email Marketing Benchmarks
Animal Shelters & Rescues email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Animation Studios — Email Marketing Benchmarks
Animation Studios email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Antique Collectibles Email Marketing Benchmarks
Email marketing benchmarks for antique dealers and collectible shops including open rates, click rates and strategies for new arrivals and auction promotion.
Aquarium & Fish Stores — Email Marketing Benchmarks
Aquarium & Fish Stores email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Archery Sports — Email Marketing Benchmarks
Archery Sports email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Architecture Firm Email Marketing Benchmarks
Email marketing benchmarks for architecture firms, architectural studios, and design-build practices. Portfolio showcases, project updates, thought leadership, and business development campaigns.
Art and Design Schools — Email Marketing Benchmarks
Email marketing benchmarks for art and design education. Art schools, design courses, creative workshops, portfolio development. Open rates 22-28%, CTR 3-6%.
Art Galleries — Email Marketing Benchmarks
Art Galleries email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Art Supply Stores — Email Marketing Benchmarks
Art Supply Stores email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Assisted Living Email Marketing Benchmarks
Email marketing benchmarks for assisted living facilities including open rates, click rates and strategies for family decision-maker communication.
Auction Houses — Email Marketing Benchmarks
Auction Houses email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Auto Parts Retailers — Email Marketing Benchmarks
Auto Parts Retailers email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Auto Repair Industry Email Marketing Benchmarks
Email marketing benchmarks for auto repair shops, mechanics, and automotive service centres. Appointment reminders, seasonal maintenance, and customer retention campaigns.
Automotive & Car Dealership Email Marketing Benchmarks
Email marketing benchmarks for automotive dealerships and car retailers. Open rates 15-20%, CTR 2-4%, service reminders, sales events, new model launches, and test drive follow-up campaigns.
Aviation and Airlines — Email Marketing Benchmarks
Email marketing benchmarks for the aviation and airline industry including booking confirmations, flight updates, loyalty programmes, and destination marketing performance data.
B2B Email Marketing Benchmarks
B2B email marketing benchmarks for open rates, click-through rates, lead generation, and conversion metrics. Compare your professional services or B2B company's email performance against verified industry averages.
Babysitting & Childcare — Email Marketing Benchmarks
Babysitting & Childcare email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Background Check Services — Email Marketing Benchmarks
Background Check Services email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bags & Luggage — Email Marketing Benchmarks
Bags & Luggage email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bakeries & Dessert Shops — Email Marketing Benchmarks
Bakery and dessert shop email benchmarks for seasonal promotions, order reminders, and customer loyalty with open rates of 30-42% and CTR of 4-8%.
Ballet Studios — Email Marketing Benchmarks
Ballet Studios email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bankruptcy Law Services — Email Marketing Benchmarks
Bankruptcy Law Services email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Baseball & Softball — Email Marketing Benchmarks
Baseball & Softball email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Basketball — Email Marketing Benchmarks
Basketball email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Battery & Energy Storage — Email Marketing Benchmarks
Battery & Energy Storage email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Beach Resorts — Email Marketing Benchmarks
Beach Resorts email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Beauty Devices — Email Marketing Benchmarks
Beauty Devices email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Beauty, Salon & Spa Industry Email Marketing Benchmarks
Email marketing benchmarks for beauty salons, hair salons, spas, and aesthetics clinics. Open rates 18-23%, CTR 2.5-5%, appointment reminders, product recommendations, and seasonal promotion data.
Beekeeping & Honey Products — Email Marketing Benchmarks
Beekeeping & Honey Products email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Behavioral Health Services — Email Marketing Benchmarks
Behavioral Health Services email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bicycles & Cycling — Email Marketing Benchmarks
Bicycles & Cycling email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Billiards & Pool — Email Marketing Benchmarks
Billiards & Pool email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Biotech & Life Sciences — Email Marketing Benchmarks
Biotechnology and life sciences industry email benchmarks for research content, clinical trial updates, and lab product announcements with open rates of 23-30% and CTR of 2.5-5%.
Bird Watching — Email Marketing Benchmarks
Bird Watching email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Blacksmithing & Metalcraft — Email Marketing Benchmarks
Blacksmithing & Metalcraft email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Blockchain & Cryptocurrency — Email Marketing Benchmarks
Blockchain and cryptocurrency industry email benchmarks for exchange updates, DeFi product launches, and regulatory communications with open rates of 20-30% and CTR of 3-7%.
Board Games — Email Marketing Benchmarks
Board Games email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Boating & Marine — Email Marketing Benchmarks
Boating & Marine email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bodybuilding & Fitness — Email Marketing Benchmarks
Bodybuilding & Fitness email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Book Clubs — Email Marketing Benchmarks
Book Clubs email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bounce House Rentals — Email Marketing Benchmarks
Bounce House Rentals email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bowling Centers — Email Marketing Benchmarks
Bowling Centers email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Boxing & MMA — Email Marketing Benchmarks
Boxing & MMA email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Breweries & Distilleries — Email Marketing Benchmarks
Brewery and distillery email benchmarks for taproom events, seasonal releases, and merchandise sales with open rates of 25-36% and CTR of 3-7%.
Bubble Tea — Email Marketing Benchmarks
Bubble Tea email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Building Materials — Email Marketing Benchmarks
Building Materials email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bulk Food Stores — Email Marketing Benchmarks
Bulk Food Stores email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Bus Tours — Email Marketing Benchmarks
Bus Tours email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Butcher Shops — Email Marketing Benchmarks
Butcher Shops email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Call Center Email Marketing Benchmarks
Email marketing benchmarks for call center and BPO service providers including open rates, click rates and strategies for B2B service promotion.
Cannabis and CBD — Email Marketing Benchmarks
Email marketing benchmarks for the cannabis, hemp, and CBD industry including ISP restrictions, age-gating requirements, and deliverability challenges with specific performance data.
Car Wash & Detailing — Email Marketing Benchmarks
Car wash and detailing industry email benchmarks for membership promotions, seasonal reminders, and customer retention with open rates of 22-32% and CTR of 3-6%.
Career Coaching — Email Marketing Benchmarks
Email marketing benchmarks for career coaching services. Career coaches, resume writers, interview prep, career change specialists. Open rates 20-28%, CTR 2.5-5.5%, strong seasonal patterns.
Catering Services Email Marketing Benchmarks
Email marketing benchmarks for catering businesses including open rates, click rates and strategies for event inquiry, menu promotion and seasonal campaigns.
CBD and Wellness — Email Marketing Benchmarks
Email marketing benchmarks for CBD and wellness products. CBD brands, wellness supplements, natural health products. Open rates 20-28%, CTR 2.5-5.5%, regulatory restrictions, payment processing challenges.
Industry — Childcare Preschool Daycare Email Marketing Benchmarks
Email marketing benchmarks for childcare, preschool and daycare centres covering enrollment campaigns, parent communications and event invitations. Open rates 30-45%, CTR 5-10%.
Childcare & Daycare Services Industry Email Marketing Benchmarks
Email marketing benchmarks for childcare centres, daycare providers, preschools, and nanny services. Enrolment campaigns, parent communication, waitlist management, and seasonal programme promotions.
Chiropractic — Email Marketing Benchmarks
Chiropractic industry email benchmarks for appointment reminders, wellness content, and patient re-engagement with open rates of 28-38% and CTR of 3-6%.
Cloud Computing & Hosting — Email Marketing Benchmarks
Cloud computing and hosting industry email benchmarks for service updates, security advisories, and customer retention with open rates of 20-28% and CTR of 2-4.5%.
Coffee and Tea — Email Marketing Benchmarks
Email marketing benchmarks for the coffee and tea industry. Coffee roasters, tea companies, cafe brands, subscription services. Open rates 22-30%, CTR 3-7%, high frequency potential, morning engagement peaks.
Comic Book Shop Email Marketing Benchmarks
Email marketing benchmarks for comic book and hobby shops including open rates, click rates and strategies for new release announcements and event promotion.
Commercial Real Estate — Email Marketing Benchmarks
Commercial real estate email benchmarks for property listings, investment opportunities, market reports, and tenant communications with open rates of 20-28% and CTR of 3-6%.
Construction — Email Marketing Benchmarks
Email marketing benchmarks for the construction industry. Building contractors, home builders, and renovation services. Open rates 22-28%, CTR 2.5-5%, project-based email campaigns.
Management & Strategy Consulting Email Marketing Benchmarks
Email marketing benchmarks for management consulting, strategy consulting, and advisory firms. Open rates 22-30%, CTR 2.5-5%, white paper distribution, webinar promotion, and client relationship nurture data.
Content Creators & Influencers — Email Marketing Benchmarks
Content creator and influencer email benchmarks for newsletter growth, audience engagement, and monetisation with open rates of 35-55% and CTR of 5-12%.
Cooking and Culinary — Email Marketing Benchmarks
Email marketing benchmarks for cooking and culinary. Cooking classes, culinary schools, recipe services, food workshops. Open rates 22-32%, CTR 4-8%, high visual engagement.
Coworking Space Email Marketing Benchmarks
Email marketing benchmarks for coworking spaces and shared offices including open rates, click rates and best practices for membership growth and community engagement.
Credit Unions & Banking — Email Marketing Benchmarks
Credit union and banking industry email benchmarks for account notifications, loan offers, and member engagement with open rates of 22-32% and CTR of 2.5-5%.
Cruise Line Email Marketing Benchmarks
Email marketing benchmarks for cruise lines and ocean travel companies including open rates, click rates and strategies for high-consideration travel bookings.
Cybersecurity — Email Marketing Benchmarks
Cybersecurity industry email benchmarks for threat alerts, product updates, compliance notifications, and B2B security content with open rates of 22-28% and CTR of 2.5-5%.
Dance & Performing Arts Studios — Email Marketing Benchmarks
Dance and performing arts studio email benchmarks for class enrolment, recital promotion, and student retention with open rates of 28-40% and CTR of 4-8%.
Industry — Dentists Dental Practice Email Marketing Benchmarks
Email marketing benchmarks for dentists and dental practices covering appointment reminders, recall/recare campaigns, and patient education. Open rates 25-35%, CTR 3-7%.
Dermatology — Email Marketing Benchmarks
Dermatology practice email benchmarks for appointment reminders, skincare education, and patient re-engagement with open rates of 26-36% and CTR of 3-6%.
Dropshipping Email Marketing Benchmarks
Email marketing benchmarks for dropshipping businesses including open rates, click-through rates and strategies for product promotion and customer retention.
Ecommerce Email Marketing Benchmarks
Ecommerce email marketing benchmarks for open rates, CTR, conversion rates, revenue per email, and list growth. Compare your store's performance against verified industry averages across campaign types including abandoned cart, welcome, and promotional emails.
Education Email Marketing Benchmarks
Education email marketing benchmarks for open rates, click-through rates, enrolment conversion rates, and engagement metrics for student recruitment, alumni engagement, online courses, and academic programme promotion.
E-Learning & Online Courses — Email Marketing Benchmarks
E-learning and online course platform email benchmarks for enrolment campaigns, course progress, and student re-engagement with open rates of 25-35% and CTR of 4-8%.
Electronics & Consumer Tech — Email Marketing Benchmarks
Electronics and consumer technology industry email benchmarks for product launches, trade-in offers, and customer support with open rates of 18-26% and CTR of 2-4%.
Energy & Utility Industry Email Marketing Benchmarks
Email marketing benchmarks for energy suppliers, utility companies, and renewable energy providers. Open rates 18-24%, CTR 2-4%, bill notifications, energy saving tips, tariff change communications, and smart meter data.
Engineering Firms — Email Marketing Benchmarks
Engineering firm email benchmarks for project showcases, client acquisition, and industry thought leadership with open rates of 20-28% and CTR of 2-4.5%.
Entertainment & Media Industry Email Marketing Benchmarks
Email marketing benchmarks for entertainment, streaming, and media companies. Open rates 22-30%, CTR 3-8%, content recommendations, streaming alerts, event promotions, and personalised playlist data.
Environmental & Sustainability — Email Marketing Benchmarks
Environmental and sustainability sector email benchmarks for nonprofit campaigns, green product marketing, and eco-conscious newsletters with open rates of 25-36% and CTR of 3-6%.
E-Sports & Competitive Gaming — Email Marketing Benchmarks
E-sports and competitive gaming industry email benchmarks for tournament announcements, team updates, and fan engagement with open rates of 28-42% and CTR of 4-10%.
Estate Planning Email Marketing Benchmarks
Email marketing benchmarks for estate planning and probate law firms including open rates, click rates and strategies for high-consideration legal services.
Event Planning Industry Email Marketing Benchmarks
Email marketing benchmarks for event planners, event management companies, and venue operators. Event promotion, registration, attendee communication, and post-event follow-up campaigns.
Executive Search & Headhunting — Email Marketing Benchmarks
Executive search and headhunting email benchmarks for candidate outreach, client acquisition, and placement communications with open rates of 25-38% and CTR of 4-9%.
Farm-to-Table Email Marketing Benchmarks
Email marketing benchmarks for farm-to-table restaurants, CSAs and local food businesses including open rates, click rates and strategies for seasonal menus.
Farmers Market Email Marketing Benchmarks
Email marketing benchmarks for farmers markets and artisan food markets including open rates, click rates and strategies for vendor and customer communication.
Fashion and Apparel — Email Marketing Benchmarks
Fashion and apparel email benchmarks for clothing brands, accessories, and footwear with open rates of 18-25% and CTR of 2.5-6%, featuring visual-heavy content and seasonal collection launches.
Film & Television Production — Email Marketing Benchmarks
Film and television production industry email benchmarks for casting calls, festival submissions, and industry networking with open rates of 22-32% and CTR of 3-6%.
Financial Services Email Marketing Benchmarks
Financial services email marketing benchmarks for open rates, CTR, conversion rates, and compliance metrics. Compare your bank, fintech, or insurance email performance against verified industry averages.
Fitness & Gym Industry Email Marketing Benchmarks
Email marketing benchmarks for fitness centres, gyms, and health clubs. Open rates 20-25%, CTR 3-6%, class schedule emails, membership promotions, and personal training upsell campaign data.
Fitness Studios Industry Email Marketing Benchmarks
Email marketing benchmarks for boutique fitness studios, yoga studios, pilates studios, barre, and CrossFit boxes. Class scheduling, membership management, and community building campaigns.
Florists & Flower Shops — Email Marketing Benchmarks
Florist and flower shop email benchmarks for holiday campaigns, daily delivery promotions, and customer retention with open rates of 28-40% and CTR of 4-9%.
Food and Grocery — Email Marketing Benchmarks
Food and grocery email benchmarks for meal kits, grocery delivery, and recipe services with open rates of 22-30% and CTR of 3-8%, featuring high frequency potential and strong mobile engagement.
Food Truck Email Marketing Benchmarks
Email marketing benchmarks for food trucks and mobile food vendors including open rates, click rates and best practices for location updates and event promotion.
Franchises & Franchising — Email Marketing Benchmarks
Franchise email benchmarks for franchisee recruitment, multi-location campaigns, and brand compliance communications with open rates of 20-30% and CTR of 2-5%.
Funeral Services — Email Marketing Benchmarks
Email marketing benchmarks for funeral homes and memorial services. Funeral planning, cremation services, memorial products. Open rates 25-35%, CTR 3-7%, high emotional engagement.
Gambling and Sports Betting — Email Marketing Benchmarks
Email marketing benchmarks for the gambling, casino, and sports betting industry including ISP restrictions, age verification, and regulatory compliance data.
Gaming & Esports Industry Email Marketing Benchmarks
Email marketing benchmarks for gaming, esports, and interactive entertainment companies. Open rates 18-25%, CTR 3-7%, in-game purchase promotions, community engagement, and tournament announcement data.
Golf Courses & Country Clubs — Email Marketing Benchmarks
Golf course and country club email benchmarks for membership drives, event bookings, and seasonal programming with open rates of 25-35% and CTR of 3-6%.
Government & Public Sector Email Marketing Benchmarks
Email marketing benchmarks for government departments, public sector organisations, and local authorities. Open rates 28-40%, CTR 4-8%, service updates, public information campaigns, and consultation invitation data.
Hair & Barber Salons — Email Marketing Benchmarks
Hair and barber salon email benchmarks for appointment reminders, product promotions, and client retention with open rates of 28-40% and CTR of 4-9%.
Healthcare Email Marketing Benchmarks
Healthcare email marketing benchmarks for open rates, click-through rates, and engagement metrics for patient communications, wellness campaigns, provider outreach, and telehealth promotions with compliance considerations.
Higher Education — Email Marketing Benchmarks
Higher education and university email benchmarks for admissions, alumni relations, student communications, and event invitations with open rates of 22-30% and CTR of 3-7%.
Home Care Services Email Marketing Benchmarks
Email marketing benchmarks for home care and caregiving services including open rates, click rates and strategies for family communication and trust building.
Home Improvement and DIY — Email Marketing Benchmarks
Home improvement and DIY email benchmarks for renovation products, tools, and home services with open rates of 20-28% and CTR of 3-7%, following seasonal patterns with spring and summer peaks for outdoor projects.
Home Security — Email Marketing Benchmarks
Email marketing benchmarks for the home security industry. Security systems, smart home devices, monitoring services. Open rates 22-28%, CTR 3-6%, fear and safety driven engagement.
Home Services Industry Email Marketing Benchmarks
Email marketing benchmarks for home services businesses including plumbing, electrical, HVAC, cleaning, landscaping, and pest control. Service reminders, seasonal maintenance, and customer retention.
Industry — Home Services Email Marketing Benchmarks
Email marketing benchmarks for home services businesses including plumbing, electrical and HVAC covering service reminders, seasonal maintenance tips and emergency availability. Open rates 22-32%, CTR 3-7%.
Home Staging & Organization — Email Marketing Benchmarks
Home staging and organization industry email benchmarks for service promotions, before-and-after portfolios, and client referrals with open rates of 22-32% and CTR of 3-6%.
Horse & Equestrian Industry — Email Marketing Benchmarks
Horse and equestrian industry email benchmarks for tack and equipment sales, stable services, and equestrian event promotion with open rates of 25-35% and CTR of 3-7%.
Hospice & Palliative Care — Email Marketing Benchmarks
Hospice and palliative care email benchmarks for family communications, volunteer recruitment, and community outreach with open rates of 25-35% and CTR of 3-6%.
Hospitality and Hotels — Email Marketing Benchmarks
Email marketing benchmarks for the hospitality and hotel industry including booking confirmations, pre-stay communications, post-stay follow-ups, and loyalty programme performance data.
Hostels & Budget Travel — Email Marketing Benchmarks
Hostel and budget travel email benchmarks for booking confirmations, destination guides, and traveller re-engagement with open rates of 25-38% and CTR of 4-9%.
HR & Staffing Industry Email Marketing Benchmarks
Email marketing benchmarks for human resources, staffing agencies, and recruitment firms. Job alerts, candidate nurturing, employer branding, and HR solution promotions.
HVAC Industry Email Marketing Benchmarks
Email marketing benchmarks for HVAC (heating, ventilation, and air conditioning) companies. Seasonal maintenance, emergency service, and customer retention campaigns.
Immigration Law Email Marketing Benchmarks
Email marketing benchmarks for immigration law firms including open rates, click rates and strategies for client communication and lead nurturing.
Independent Bookstore Email Marketing Benchmarks
Email marketing benchmarks for independent bookstores including open rates, click rates and strategies for author events, book clubs and personalised recommendations.
Industrial Equipment & Machinery — Email Marketing Benchmarks
Industrial equipment and machinery email benchmarks for product launches, parts promotions, and service reminders with open rates of 18-26% and CTR of 2-4%.
Industrial Safety & PPE — Email Marketing Benchmarks
Industrial safety and PPE industry email benchmarks for compliance updates, product catalogues, and B2B procurement with open rates of 18-26% and CTR of 2-4%.
Insurance Industry Email Marketing Benchmarks
Email marketing benchmarks for the insurance industry covering auto, home, life, and health insurance. Open rates 18-22%, CTR 1.5-3.5%, cross-sell and renewal campaign performance data.
Interior Design Industry Email Marketing Benchmarks
Email marketing benchmarks for interior design firms, interior decorators, and design studios. Portfolio showcases, project case studies, consultation bookings, and client retention.
Internet Service Providers (ISPs) — Email Marketing Benchmarks
ISP email benchmarks for service updates, promotional offers, and customer retention with open rates of 18-25% and CTR of 2-4%.
Investment & Wealth Management — Email Marketing Benchmarks
Investment and wealth management industry email benchmarks for portfolio updates, market commentary, and client acquisition with open rates of 23-32% and CTR of 2-4.5%.
IT Services & Managed Service Providers — Email Marketing Benchmarks
IT services and MSP email benchmarks for client acquisition, service updates, and security advisories with open rates of 20-28% and CTR of 2.5-5%.
Janitorial and Cleaning Services — Email Marketing Benchmarks
Email marketing benchmarks for janitorial and cleaning services. Commercial cleaning, residential cleaning, specialised cleaning services. Open rates 20-26%, CTR 2-5%, B2B and B2C mixed engagement.
Jewelry & Watches Industry Email Marketing Benchmarks
Email marketing benchmarks for jewelry, watches, and luxury accessories brands. High-value product showcases, gifting campaigns, life event marketing, and seasonal promotions.
Journalism & Digital News Media — Email Marketing Benchmarks
Journalism and digital news media email benchmarks for newsletter subscriptions, breaking news alerts, and reader engagement with open rates of 25-45% and CTR of 3-8%.
Language Learning — Email Marketing Benchmarks
Email marketing benchmarks for language learning services. Language schools, learning apps, tutoring services. Open rates 22-30%, CTR 3-7%, daily practice engagement patterns.
Lawn and Garden — Email Marketing Benchmarks
Email marketing benchmarks for the lawn and garden industry. Landscaping services, garden centres, lawn care products. Open rates 22-30%, CTR 3-7%, strong seasonal patterns, educational content focus.
Legal & Law Firm Email Marketing Benchmarks
Email marketing benchmarks for law firms and legal practices. Cover open rates (22-26%), CTR (2-4%), billable hour driven campaigns, client intake nurture, and newsletter engagement for solicitors and legal professionals.
Life Coaching — Email Marketing Benchmarks
Email marketing benchmarks for life coaching and personal development. Life coaches, personal development programmes, mindset training. Open rates 22-30%, CTR 3-6%, high transformational content engagement.
Logistics & Courier Service Email Marketing Benchmarks
Email marketing benchmarks for logistics, courier, and supply chain companies. Open rates 22-28%, CTR 3-5%, tracking notifications, delivery updates, and customer communication data.
Luxury Goods & Premium Brands — Email Marketing Benchmarks
Luxury goods industry email benchmarks for exclusive launches, VIP events, and brand storytelling with open rates of 30-42% and CTR of 4-8%.
Machine Learning & AI Companies — Email Marketing Benchmarks
ML and AI company email benchmarks for product launches, research updates, and developer community engagement with open rates of 22-32% and CTR of 4-9%.
Maid & Housekeeping Services — Email Marketing Benchmarks
Maid and housekeeping service email benchmarks for booking confirmations, recurring appointments, and customer retention with open rates of 25-36% and CTR of 4-8%.
Manufacturing & Industrial Email Marketing Benchmarks
Email marketing benchmarks for manufacturing and industrial companies. Open rates 18-24%, CTR 2-4%, product catalogue distribution, trade show invitations, technical content distribution, and supply chain communication data.
Marine & Maritime — Email Marketing Benchmarks
Marine and maritime industry email benchmarks for B2B shipping, boating equipment, and marina services with open rates of 20-28% and CTR of 2-4%.
Market Research Email Marketing Benchmarks
Email marketing benchmarks for market research and insights firms including open rates, click rates and strategies for report distribution and lead generation.
Marketing & Digital Agency Email Marketing Benchmarks
Email marketing benchmarks for marketing agencies and digital agencies. Open rates 20-28%, CTR 3-6%, client newsletters, case study distribution, service promotions, and thought leadership campaign data.
Martial Arts Email Marketing Benchmarks
Email marketing benchmarks for martial arts studios and combat sports gyms including open rates, click rates and strategies for trial classes and retention.
Massage Therapy Email Marketing Benchmarks
Email marketing benchmarks for massage therapy practices including open rates, click rates and strategies for appointment booking, wellness content and retention.
Meal Kit Delivery Email Marketing Benchmarks
Email marketing benchmarks for meal kit subscription services including open rates, click-through rates and conversion data for subscription acquisition and retention.
Meal Planning Email Marketing Benchmarks
Email marketing benchmarks for meal planning and prep services including open rates, click rates and strategies for subscription acquisition and retention.
Media & Publishing Email Marketing Benchmarks
Media and publishing email marketing benchmarks for open rates, CTR, engagement rates, and list growth. Compare your publication's email performance against verified industry averages for newsletters and content-driven campaigns.
Medical Devices & Supplies — Email Marketing Benchmarks
Medical device industry email benchmarks for product launches, clinical education, and practitioner outreach with open rates of 22-30% and CTR of 2.5-5%.
Membership Organisations & Associations Email Marketing Benchmarks
Email marketing benchmarks for membership organisations, professional associations, and trade bodies. Open rates 25-35%, CTR 3-6%, membership renewals, event registration, advocacy campaigns, and member newsletter data.
Industry — Mental Health Therapy Counselling Email Marketing Benchmarks
Email marketing benchmarks for mental health, therapy and counselling practices covering appointment reminders, wellness content and practice updates. Open rates 22-32%, CTR 3-6%.
Mortgages & Lending — Email Marketing Benchmarks
Mortgage and lending industry email benchmarks for pre-approval offers, rate alerts, and customer education with open rates of 20-30% and CTR of 2.5-5%.
Moving and Storage — Email Marketing Benchmarks
Email marketing benchmarks for the moving and storage industry. Moving companies, storage facilities, logistics services. Open rates 20-26%, CTR 2-5%, seasonal summer peaks.
Museums & Cultural Institutions — Email Marketing Benchmarks
Museum and cultural institution email benchmarks for exhibition launches, membership drives, and event programming with open rates of 28-40% and CTR of 4-7%.
Music, Artist & Label Email Marketing Benchmarks
Email marketing benchmarks for musicians, artists, record labels, and music promoters. Open rates 25-40%, CTR 5-12%, new release announcements, tour dates, merchandise sales, fan engagement, and pre-save campaign data.
Music Lessons — Email Marketing Benchmarks
Email marketing benchmarks for music lessons and education. Music schools, instrument teachers, vocal coaches. Open rates 22-30%, CTR 3-6%, seasonal enrolment patterns.
Nail Salon Email Marketing Benchmarks
Email marketing benchmarks for nail salons and nail art studios including open rates, click rates and best practices for appointment booking and seasonal promotions.
Nonprofit Email Marketing Benchmarks
Nonprofit email marketing benchmarks for open rates, click-through rates, donation conversion rates, and engagement metrics for fundraising campaigns, impact updates, and volunteer recruitment.
Nonprofit Fundraising — Email Marketing Benchmarks
Nonprofit fundraising email benchmarks including appeal emails, matching gift drives, year-end campaigns, and donor stewardship with open rates of 20-35% and CTR of 3-8%.
Nursing & Home Health Care — Email Marketing Benchmarks
Nursing and home health care email benchmarks for patient engagement, caregiver resources, and staffing with open rates of 25-35% and CTR of 3-6%.
Nutrition Supplement Email Marketing Benchmarks
Email marketing benchmarks for nutrition and supplement brands including open rates, click rates and strategies for education, subscription and compliance.
Nutrition and Weight Loss — Email Marketing Benchmarks
Email marketing benchmarks for nutrition and weight loss. Dietitians, nutritionists, weight loss programs, meal planning services. Open rates 22-32%, CTR 3-7%, high educational engagement.
Occupational Therapy — Email Marketing Benchmarks
Occupational therapy industry email benchmarks for appointment management, patient education, and referral generation with open rates of 28-38% and CTR of 4-8%.
Online Marketplace Email Marketing Benchmarks
Email marketing benchmarks for online marketplaces and multi-vendor platforms including open rates, click rates and strategies for buyer and seller communication.
Optometry and Eyecare — Email Marketing Benchmarks
Email marketing benchmarks for optometry and eyecare. Eye doctors, opticians, eyewear retailers, contact lens providers. Open rates 22-30%, CTR 3-6%, appointment-driven engagement.
Organic Food Email Marketing Benchmarks
Email marketing benchmarks for organic and natural food brands including open rates, click rates and strategies for values-driven marketing and subscription retention.
Parenting and Family — Email Marketing Benchmarks
Parenting and family email benchmarks for children's products, family activities, and parenting content with open rates of 25-38% and CTR of 4-9%, featuring age-specific engagement patterns.
Personal Training & Fitness Coaching — Email Marketing Benchmarks
Personal training and fitness coaching email benchmarks for client engagement, programme promotion, and retention with open rates of 30-45% and CTR of 5-12%.
Pest Control — Email Marketing Benchmarks
Email marketing benchmarks for the pest control industry. Extermination services, pest prevention, termite protection. Open rates 22-30%, CTR 3-6%, seasonal patterns, service reminder driven.
Pet Grooming Email Marketing Benchmarks
Email marketing benchmarks for pet grooming salons including open rates, click-through rates and best practices for appointment reminders, loyalty programmes and seasonal promotions.
Pet Industry — Email Marketing Benchmarks
Pet industry email benchmarks for pet supplies, pet insurance, and pet services with open rates of 25-35% and CTR of 4-8%, driven by high emotional engagement from pet owners.
Pet Sitting & Dog Walking — Email Marketing Benchmarks
Pet sitting and dog walking industry email benchmarks for booking confirmations, client retention, and seasonal promotions with open rates of 30-42% and CTR of 5-10%.
Pharmaceuticals — Email Marketing Benchmarks
Email marketing benchmarks for the pharmaceutical industry including HIPAA and FDA compliance, patient education campaigns, and HCP communications with specific open rate and CTR data.
Industry — Photography Business Email Marketing Benchmarks
Email marketing benchmarks for photography businesses covering wedding and portrait inquiries, gallery links and seasonal mini-sessions. Open rates 20-30%, CTR 4-9%.
Physical Therapy — Email Marketing Benchmarks
Email marketing benchmarks for physical therapy and rehabilitation. PT clinics, sports rehab, occupational therapy. Open rates 24-32%, CTR 3-7%, appointment-driven engagement.
Pilates & Barre Studios — Email Marketing Benchmarks
Pilates and barre studio email benchmarks for class bookings, membership promotions, and client retention with open rates of 30-42% and CTR of 5-10%.
Plumbing & Electrical Industry Email Marketing Benchmarks
Email marketing benchmarks for plumbing, electrical, and trade service businesses. Emergency service, scheduled maintenance, and customer retention campaigns.
Podcasting — Email Marketing Benchmarks
Podcasting industry email benchmarks for episode launches, sponsor promotions, and audience growth with open rates of 30-50% and CTR of 5-12%.
Political Campaign — Email Marketing Benchmarks
Email marketing benchmarks for political campaigns and fundraising including election cycles, FEC regulations, donation conversion, and seasonal engagement data.
Public Relations (PR) Agencies — Email Marketing Benchmarks
PR agency email benchmarks for media outreach, thought leadership, and new business development with open rates of 20-30% and CTR of 2.5-5%.
Print-on-Demand Email Marketing Benchmarks
Email marketing benchmarks for print-on-demand businesses including open rates, click rates and strategies for seasonal campaigns and design promotion.
Private Equity & Venture Capital — Email Marketing Benchmarks
Private equity and venture capital email benchmarks for deal sourcing, investor relations, and portfolio company communications with open rates of 22-32% and CTR of 2.5-5%.
Professional Services Industry Email Marketing Benchmarks
Email marketing benchmarks for professional services firms including accounting, legal, consulting, architecture, and engineering firms. Thought leadership, client nurturing, and business development.
Professional Services — Email Marketing Benchmarks
Email marketing benchmarks for professional services firms including accountants, lawyers, architects, and consultants with specific open rate, CTR, and conversion data.
Industry — Property Management Email Marketing Benchmarks
Email marketing benchmarks for property management companies covering rental listings, maintenance communications and tenant newsletters. Open rates 20-28%, CTR 3-6%.
Publishing & Authors Email Marketing Benchmarks
Email marketing benchmarks for book publishers, authors, and literary agencies. Open rates 22-30%, CTR 3-6%, book launches, author newsletters, pre-order campaigns, and reading recommendation data.
Real Estate Development Industry Email Benchmarks
Email marketing benchmarks for real estate developers, property investors, and construction firms. Project announcements, investment opportunities, market reports, and stakeholder communications.
Real Estate Email Marketing Benchmarks
Real estate email marketing benchmarks for open rates, CTR, conversion rates, and list growth. Compare your real estate agency's email performance against verified industry averages for buyer and seller campaigns.
Real Estate Sales — Email Marketing Benchmarks
Email marketing benchmarks for residential real estate sales including property listings, open house invitations, buyer and seller nurture campaigns with specific performance data.
Record Store Email Marketing Benchmarks
Email marketing benchmarks for record stores and music retail including open rates, click rates and strategies for new releases, events and vinyl culture.
Recruitment & HR Email Marketing Benchmarks
Email marketing benchmarks for recruitment agencies, HR departments, and talent acquisition teams. Open rates 18-24%, CTR 2-5%, job alert campaigns, candidate nurture, employer branding, and application follow-up data.
Religious Organisations and Faith Communities — Email Marketing Benchmarks
Email marketing benchmarks for religious organisations, faith communities, and churches including donation appeals, event communications, and community-building campaign data.
Restaurant & Food Service Email Marketing Benchmarks
Email marketing benchmarks for restaurants, cafes, and food service businesses. Open rates 20-28%, CTR 3-7%, reservation confirmations, order updates, loyalty programmes, and daily special campaigns.
Retail Email Marketing Benchmarks
Retail email marketing benchmarks for open rates, click-through rates, conversion rates, revenue per email, and list growth. Compare your retail brand's performance against verified industry averages.
Retirement Planning Email Marketing Benchmarks
Email marketing benchmarks for retirement planning and financial advisory services including open rates, click rates and strategies for long-cycle lead nurturing.
Roofing & Siding — Email Marketing Benchmarks
Roofing and siding industry email benchmarks for seasonal promotions, emergency response, and customer referrals with open rates of 22-32% and CTR of 3-6%.
SaaS Email Marketing Benchmarks
SaaS email marketing benchmarks for open rates, click-through rates, trial conversion rates, and churn metrics. Compare your B2B SaaS email performance against verified industry averages for onboarding, feature adoption, and retention campaigns.
Self-Storage Facilities — Email Marketing Benchmarks
Self-storage facility email benchmarks for rental reminders, insurance offers, and customer retention with open rates of 20-30% and CTR of 3-6%.
Industry — Senior Living Assisted Living Email Marketing Benchmarks
Email marketing benchmarks for senior living and assisted living communities covering resident communications, family updates and event invitations. Open rates 25-35%, CTR 4-8%.
Skincare & Cosmetics Industry Email Marketing Benchmarks
Email marketing benchmarks for skincare, cosmetics, and beauty brands. Product launch emails, replenishment campaigns, tutorial content, and seasonal promotions.
Sneakers Footwear Email Marketing Benchmarks
Email marketing benchmarks for sneaker and footwear brands including open rates, click rates and strategies for limited releases, hype building and loyalty.
Software Email Marketing Benchmarks
Software email marketing benchmarks for open rates, click-through rates, conversion rates, and engagement metrics by campaign type. Compare your B2B and B2C software email performance against verified industry averages.
Solar Energy & Renewable Installation — Email Marketing Benchmarks
Solar energy and renewable installation email benchmarks for lead generation, project updates, and customer referrals with open rates of 22-32% and CTR of 3-7%.
Specialty Food Producers — Email Marketing Benchmarks
Specialty Food Producers email marketing benchmarks for open rates, click-through rates, and engagement metrics.
Sports Medicine — Email Marketing Benchmarks
Sports medicine industry email benchmarks for appointment booking, patient education, and referral generation with open rates of 26-36% and CTR of 4-8%.
Sports Teams & Clubs Email Marketing Benchmarks
Email marketing benchmarks for professional sports teams, clubs, and sporting organisations. Open rates 25-35%, CTR 4-9%, ticket sales, merchandise promotions, membership renewals, and match day email data.
Streetwear Email Marketing Benchmarks
Email marketing benchmarks for streetwear brands including open rates, click rates and strategies for drop culture, community building and exclusivity.
Subscription Box Email Marketing Benchmarks
Email marketing benchmarks for subscription box businesses including open rates, click-through rates and best practices for acquisition, curation reveals and retention.
Sustainable Fashion Email Marketing Benchmarks
Email marketing benchmarks for sustainable and ethical fashion brands including open rates, click rates and strategies for values-driven marketing.
Tattoo Studio Email Marketing Benchmarks
Email marketing benchmarks for tattoo and piercing studios including open rates, click-through rates and best practices for artist promotion, booking and aftercare.
Tax Preparation & Accounting — Email Marketing Benchmarks
Tax preparation and accounting email benchmarks for seasonal reminders, client acquisition, and year-round services with open rates of 25-36% and CTR of 3-7%.
Telecommunications Industry Email Marketing Benchmarks
Email marketing benchmarks for telecommunications, broadband, and mobile network providers. Open rates 16-22%, CTR 1.5-3.5%, upgrade offers, bill notifications, plan recommendations, and outage alert data.
Telehealth & Telemedicine — Email Marketing Benchmarks
Telehealth and telemedicine industry email benchmarks for patient acquisition, appointment booking, and follow-up care with open rates of 25-35% and CTR of 4-8%.
Tour Operator Email Marketing Benchmarks
Email marketing benchmarks for tour operators and guided travel companies including open rates, click rates and strategies for group bookings and seasonal promotions.
Trade & Professional Associations Industry Email Benchmarks
Email marketing benchmarks for trade associations, professional bodies, industry groups, and member organisations. Membership renewals, event promotions, advocacy alerts, and member communications.
Translation Services Email Marketing Benchmarks
Email marketing benchmarks for translation and language service providers including open rates, click rates and strategies for B2B client acquisition.
Transportation & Trucking — Email Marketing Benchmarks
Transportation and trucking email benchmarks for fleet management, compliance updates, and driver recruitment with open rates of 18-26% and CTR of 2-4%.
Travel & Hospitality Email Marketing Benchmarks
Travel and hospitality email marketing benchmarks for open rates, CTR, booking conversion rates, and revenue per email. Compare your travel brand's performance against verified industry averages.
Tree Care & Arboriculture — Email Marketing Benchmarks
Tree care and arboriculture industry email benchmarks for seasonal services, emergency response, and customer retention with open rates of 25-35% and CTR of 3-6%.
Industry — Tutoring Education Support Email Marketing Benchmarks
Email marketing benchmarks for tutoring, homework help and education support services covering enrollment campaigns, progress updates and seasonal programmes. Open rates 22-30%, CTR 3-7%.
Vacation Rental Email Marketing Benchmarks
Email marketing benchmarks for vacation rental and short-term let businesses including open rates, click rates and strategies for booking and guest communication.
Industry — Veterinary Pet Care Email Marketing Benchmarks
Email marketing benchmarks for veterinary and pet care practices covering appointment reminders, vaccination campaigns, and pet health content. Open rates 28-38%, CTR 4-8%.
Vintage Clothing Email Marketing Benchmarks
Email marketing benchmarks for vintage and second-hand clothing sellers including open rates, click rates and strategies for one-of-a-kind inventory.
Virtual Assistant Services Email Marketing Benchmarks
Email marketing benchmarks for virtual assistant service providers including open rates, click rates and strategies for client acquisition and relationship management.
Web Design & Development — Email Marketing Benchmarks
Web design and development agency email benchmarks for portfolio showcases, client acquisition, and industry thought leadership with open rates of 22-32% and CTR of 3-6%.
Wedding Industry — Email Marketing Benchmarks
Wedding industry email benchmarks for vendors, venues, photographers, planners, and dress designers with open rates of 22-32% and CTR of 4-9%, highly seasonal with spring and summer peaks.
Wellness & Preventive Health Industry Email Benchmarks
Email marketing benchmarks for wellness, preventive health, health coaching, and holistic medicine businesses. Health tips, programme promotions, appointment reminders, and educational content.
Wholesale & Distribution Industry Email Benchmarks
Email marketing benchmarks for wholesale, distribution, and B2B supply chain businesses. Product catalogues, order updates, inventory alerts, and trade partner communications.
Wine and Spirits — Email Marketing Benchmarks
Email marketing benchmarks for the wine and spirits industry. Wineries, breweries, distilleries, wine clubs. Open rates 20-28%, CTR 3-7%, age-restricted messaging, seasonal gift patterns.
Women's Health — Email Marketing Benchmarks
Women's health industry email benchmarks for appointment scheduling, educational content, and practice promotion with open rates of 28-40% and CTR of 4-9%.
Yoga & Wellness Industry Email Marketing Benchmarks
Email marketing benchmarks for yoga studios, wellness centres, meditation apps, and holistic health practitioners. Class scheduling, workshop promotion, membership management, and community building.
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