Final Notice / Last Chance Email Benchmarks
Final notice emails are the last touch before an offer expires. Average open rates range from 25% to 38%, with CTR between 5% and 12%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 25-38% | 38%+ | 48%+ |
| Click-Through Rate | 5-12% | 12%+ | 18%+ |
| Last-Chance Conversion | 10-25% | 25%+ | 40%+ |
| Unsubscribe Rate | 0.5-2% | Below 0.5% | Below 0.2% |
Best Practices
- Use subject lines signalling finality with the deadline
- Send 24-48 hours before the deadline
- Make the CTA prominent
Frequently Asked Questions
What is a good conversion rate for final notices? 10-25% of remaining non-converters act on the final notice — often the highest-converting email in the sequence.
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