Massage Therapy Email Marketing Benchmarks
Massage therapy practices use email to manage appointments, share wellness content, promote seasonal services and build long-term client relationships through consistent, health-focused communication.
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 26-38% | 44%+ | 54%+ |
| Click-Through Rate | 3-8% | 12%+ | 18%+ |
| Conversion Rate | 2-5% | 8%+ | 12%+ |
| Bounce Rate | 0.4-1.0% | Below 0.25% | Below 0.12% |
| Unsubscribe Rate | 0.2-0.5% | Below 0.15% | Below 0.08% |
Key Findings
- Wellness and self-care content emails achieve the highest engagement by providing value beyond appointment booking
- Appointment reminder and follow-up emails see near-universal engagement
- Package and membership promotion emails drive the highest conversion rates
- New client welcome sequences with introductory offers convert at elevated rates
Best Practices
- Send wellness tips and self-care content between appointments to maintain the client relationship
- Automate appointment reminders with clear rescheduling options
- Promote packages and membership programmes with clear value propositions and savings calculations
- Use post-appointment follow-up emails to gather feedback and suggest the next booking
Related Benchmarks
Account Creation Email Benchmarks
Account creation confirmation email benchmarks for open rates, click-through rates, and activation rates. Account creation emails confirm successful registration and guide users to their first action.
Account Deletion Email Benchmarks
Account deletion email benchmarks for open rates, click-through rates, and recovery rates. Account deletion emails confirm account closure and offer a final opportunity to recover the account.
Account Verification & Confirmation Email Benchmarks
Email marketing benchmarks for account verification and confirmation emails. Open rates 40-65%, CTR 20-40%, verification completion rates, re-verification, MFA notification, and security alert data.
Industry — Accounting Bookkeeping Email Marketing Benchmarks
Email marketing benchmarks for accounting, tax and bookkeeping firms covering tax season campaigns, client retention nurture and financial advisory content. Open rates 22-30%, CTR 2-5%.
Activewear Email Marketing Benchmarks
Email marketing benchmarks for activewear and athleisure brands including open rates, click rates and strategies for community, launches and lifestyle content.
Activity Digest Email Benchmarks
Activity digest email benchmarks for open rates, click-through rates, and engagement rates. Digest emails summarise recent activity, news, or content in a regular roundup format.
Frequently Asked Questions
A good open rate is 26-38%. Wellness content and appointment reminders achieve the highest rates. Promotional emails for packages and memberships see slightly lower opens but higher conversion.
Send wellness and self-care content monthly to maintain the relationship. Automate rebooking reminders based on the therapist's recommended treatment interval. Package and membership emails should communicate the health and financial benefits of regular treatment.