Exit Intent / Before You Go Email Benchmarks
Exit intent emails appear when a subscriber clicks unsubscribe, offering alternatives. Average open rates range from 20% to 35%, with CTR between 4% and 10%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 20-35% | 35%+ | 45%+ |
| Click-Through Rate | 4-10% | 10%+ | 16%+ |
| Preference Update Rate | 10-25% | 25%+ | 40%+ |
| Save Rate | 5-15% | 15%+ | 25%+ |
Best Practices
- Offer frequency reduction and topic selection
- Keep the unsubscribe process simple
- Confirm the action immediately
Frequently Asked Questions
What is a good save rate? 5-15% will adjust preferences instead of leaving. Clear options improve this rate.
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