50 Email Marketing Experiments You Should Run This Year
Stop guessing what works. These 50 practical email marketing experiments can help improve opens, clicks, conversions, deliverability and long-term customer engagement.
The Email Marketing Blog
Benchmarks, guides, and campaign analysis for email marketers who want better results.
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The Email Behind Every Goal: The Invisible Emails Powering the FIFA World Cup
Behind every football match is a massive email operation. From ticket confirmations and QR codes to fan updates, merchandise campaigns and sponsor messages, email quietly powers the world's biggest sporting events.
How Long Should You Wait Before Sending a Follow-Up Email?
The right follow-up timing depends on your audience, goal and relationship. Learn how long to wait before following up after sales emails, proposals, networking and marketing campaigns.
25 Email Marketing Tactics That No Longer Work in 2026
Email marketing has changed dramatically over the past few years. Here are 25 tactics that once worked—but now hurt performance, waste time, or simply no longer deliver results.
The Best AI Prompts for Email Marketing
The complete prompt library for email marketers using ChatGPT, Claude, Gemini, and other AI models — 90+ ready-to-use prompts covering subject lines, welcome series, win-backs, abandoned carts, newsletters, HTML code, tone rewrites, and more.
We Asked 10 AI Models to Write the Same Email
We gave ChatGPT, Claude, Gemini, Grok, DeepSeek, Mistral, Meta AI, Perplexity, Copilot and Qwen the exact same email brief. Same product, same audience, same discount, same word limit. Every single output — winners and losers — published in full. Here is what landed in the compose window on the first try.
Which Parts of Email Marketing Should AI Never Write?
AI can write subject lines, newsletters and product descriptions in seconds. But there are still parts of email marketing where human judgement matters more than speed.
How AI Is Actually Changing Email Marketing Workflows
AI isn't replacing email marketers. It's replacing repetitive work. Here's how real email teams are changing the way they research, write, design, test, analyse and optimise campaigns.
The History of Email Marketing: From 1971 to AI
Email marketing has survived every major shift in technology for more than 50 years. Here's the complete timeline from the first email in 1971 through Hotmail, HTML email, smartphones, privacy changes, and AI.
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