Average ISP Email Benchmarks
ISPs communicate with a broad consumer base about service updates, promotional offers, and billing. Average open rates range from 18% to 25%, with CTR between 2% and 4%. Service outage and account notification emails significantly outperform marketing offers.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 18-25% | 25%+ | 32%+ |
| Click-Through Rate | 2-4% | 4%+ | 7%+ |
| Service Alert Open Rate | 30-40% | 40%+ | 50%+ |
| Upgrade Offer Conversion | 3-8% | 8%+ | 15%+ |
Best Practices
- Send service outage and maintenance notifications immediately
- Keep marketing emails separate from service notifications
- Segment by customer type and current plan speed/tier
- Use subject lines referencing specific account benefits
Frequently Asked Questions
What is a good open rate for ISP emails? 18-25% is average, with service alerts reaching 30%+.
How can ISPs increase upgrade conversions through email? Segment customers approaching data caps or on aging plans. Reference specific speed improvements or price benefits relevant to their current plan.
Related Benchmarks
Industry — Accounting Bookkeeping Email Marketing Benchmarks
Email marketing benchmarks for accounting, tax and bookkeeping firms covering tax season campaigns, client retention nurture and financial advisory content. Open rates 22-30%, CTR 2-5%.
Activewear Email Marketing Benchmarks
Email marketing benchmarks for activewear and athleisure brands including open rates, click rates and strategies for community, launches and lifestyle content.
Acupuncture Email Marketing Benchmarks
Email marketing benchmarks for acupuncture and traditional medicine practices including open rates, click rates and strategies for patient education and retention.
Advertising & AdTech — Email Marketing Benchmarks
Advertising and AdTech industry email benchmarks for platform updates, campaign performance reports, and client acquisition with open rates of 18-25% and CTR of 2-4%.
Aerospace & Defense Email Benchmarks: Open Rates 21-27%, CTR 2-4.5%
Aerospace and defense email marketing benchmarks: open rates of 21-27%, CTR of 2-4.5%, and compliance email engagement up to 38%. See the full 2026 data, industry averages, and best practices.
Agriculture & Farming Industry Email Marketing Benchmarks
Email marketing benchmarks for agriculture, farming, and agribusiness. Supply chain updates, seasonal communications, equipment promotions, and grower education campaigns.
Measure Your Own Email Performance
Compare your metrics against these industry benchmarks with a free calculator:
Was this useful?