A cross-industry reference
We do not have a verified construction-only dataset for this page. Mailchimp's benchmark report reports 35.63% average opens and 2.62% average clicks across all users. This is a cross-industry reference, not a construction benchmark.
Mailchimp says its figures were last updated in December 2023 and cover tracked campaigns sent to at least 1,000 subscribers by users who reported their industry. Audience, message type and definitions matter; Apple Mail Privacy Protection can affect open-rate accuracy. Compare your campaigns with each other as well as with external data.
Compare a campaign
If a contractor's campaign delivers 2,000 emails and 60 unique recipients click, the unique CTR is 3%. Use the click-through rate calculator to calculate your own, then compare quote follow-ups with other quote follow-ups rather than project updates or newsletters.
Improve your measurements
- Segment prospects by enquiry, quotation and project stage where appropriate.
- Track the relevant outcome, such as quote requests or consultation bookings, with a defined attribution period.
- Test project examples, calls to action and send times for your audience.
- Keep project updates separate from promotional campaigns when assessing engagement.
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Advertising and AdTech industry email benchmarks for platform updates, campaign performance reports, and client acquisition with open rates of 18-25% and CTR of 2-4%.
Aerospace & Defense Email Benchmarks: Open Rates 21-27%, CTR 2-4.5%
Aerospace and defense email marketing benchmarks: open rates of 21-27%, CTR of 2-4.5%, and compliance email engagement up to 38%. See the full 2026 data, industry averages, and best practices.
Agriculture & Farming Industry Email Marketing Benchmarks
Email marketing benchmarks for agriculture, farming, and agribusiness. Supply chain updates, seasonal communications, equipment promotions, and grower education campaigns.
Measure Your Own Email Performance
Calculate your campaign metrics and compare like-for-like results:
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