Average Electronics & Consumer Tech Email Benchmarks
Consumer electronics operates in a highly competitive inbox environment. The audience is price-sensitive and research-heavy. Average open rates range from 18% to 26%, with CTR between 2% and 4%. New product launches and trade-in offers drive the highest engagement.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 18-26% | 26%+ | 34%+ |
| Click-Through Rate | 2-4% | 4%+ | 7%+ |
| Product Launch CTR | 4-8% | 8%+ | 14%+ |
| Cart Recovery Rate | 5-12% | 12%+ | 20%+ |
Best Practices
- Lead with product images and key specs in launch emails
- Use trade-in and upgrade offers to drive repeat purchases
- Send post-purchase setup guides to reduce returns
- Segment by past purchase category for relevant cross-sell
Frequently Asked Questions
What is a good open rate for electronics email? 18-26% is average, with product launches reaching 26%+.
How can electronics retailers increase repeat purchases? Trade-in programmes and personalised accessory recommendations based on past purchases are the most effective drivers of repeat electronics revenue.
Related Benchmarks
Industry — Accounting Bookkeeping Email Marketing Benchmarks
Email marketing benchmarks for accounting, tax and bookkeeping firms covering tax season campaigns, client retention nurture and financial advisory content. Open rates 22-30%, CTR 2-5%.
Activewear Email Marketing Benchmarks
Email marketing benchmarks for activewear and athleisure brands including open rates, click rates and strategies for community, launches and lifestyle content.
Acupuncture Email Marketing Benchmarks
Email marketing benchmarks for acupuncture and traditional medicine practices including open rates, click rates and strategies for patient education and retention.
Advertising & AdTech — Email Marketing Benchmarks
Advertising and AdTech industry email benchmarks for platform updates, campaign performance reports, and client acquisition with open rates of 18-25% and CTR of 2-4%.
Aerospace & Defense Email Benchmarks: Open Rates 21-27%, CTR 2-4.5%
Aerospace and defense email marketing benchmarks: open rates of 21-27%, CTR of 2-4.5%, and compliance email engagement up to 38%. See the full 2026 data, industry averages, and best practices.
Agriculture & Farming Industry Email Marketing Benchmarks
Email marketing benchmarks for agriculture, farming, and agribusiness. Supply chain updates, seasonal communications, equipment promotions, and grower education campaigns.
Measure Your Own Email Performance
Compare your metrics against these industry benchmarks with a free calculator:
Was this useful?