Location-Based Offer Email Benchmarks
Location-based emails target recipients by geographic area with relevant offers or event invitations. Average open rates range from 25% to 38%, with CTR between 4% and 10%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 25-38% | 38%+ | 48%+ |
| Click-Through Rate | 4-10% | 10%+ | 16%+ |
| Local Event Attendance | 8-20% | 20%+ | 35%+ |
| Unsubscribe Rate | 0.3-1% | Below 0.3% | Below 0.1% |
Best Practices
- Reference the specific city or region in the subject line
- Include a map or location details in the email
- Segment by precise location data for relevance
- Test different location granularity (city vs. region vs. country)
Frequently Asked Questions
What is a good CTR for location-based emails? 4-10% is average, significantly higher than non-personalised promotional emails.
What data is needed for location-based emails? Subscriber-provided location during sign-up, IP-based geolocation, or purchase location data from transactions. Always disclose location data usage in your privacy policy.
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