Subscription Pause Confirmation Email Benchmarks
Subscription pause confirmations acknowledge a customer's request to temporarily stop their service. Average open rates range from 30% to 45%, with CTR between 5% and 12%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 30-45% | 45%+ | 55%+ |
| Click-Through Rate | 5-12% | 12%+ | 18%+ |
| Reactivation Rate (within 30 days) | 20-40% | 40%+ | 55%+ |
| Support Inquiry Rate | 5-15% | Below 5% | Below 2% |
Best Practices
- Clearly confirm the pause dates and billing impact
- Explain what happens to the account during the pause period
- Offer the option to adjust pause duration or set a future reactivation date
- Send a mid-pause check-in email to maintain connection
Frequently Asked Questions
What is a good reactivation rate after a subscription pause? 20-40% of paused subscribers reactivate within 30 days. A mid-pause check-in email can improve this by 10-15%.
How should subscription pauses be confirmed via email? Include the start and end dates of the pause, billing status during the pause, and clear instructions for early reactivation if desired.
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