Top 10 / Year in Review Email Benchmarks
Year in review emails summarise annual highlights. Average open rates range from 30% to 45%, with CTR between 5% and 14%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 30-45% | 45%+ | 55%+ |
| Click-Through Rate | 5-14% | 14%+ | 22%+ |
| Social Share Rate | 8-20% | 20%+ | 35%+ |
| Re-engagement Lift | 15-30% | 30%+ | 50%+ |
Best Practices
- Personalise with subscriber data when possible
- Use a celebratory tone
- Make sharing easy
Frequently Asked Questions
What is a good social share rate? 8-20% share year-in-review content — one of the most shareable email types.
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