Podcast Guest Outreach Email Benchmarks
Podcast guest outreach emails invite potential guests to appear on a show. Average open rates range from 35% to 55%, with CTR between 6% and 14%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 35-55% | 55%+ | 65%+ |
| Click-Through Rate | 6-14% | 14%+ | 20%+ |
| Guest Acceptance Rate | 20-40% | 40%+ | 55%+ |
| Episode Promotion CTR | 4-10% | 10%+ | 16%+ |
Best Practices
- Reference the guest's specific expertise or recent work in the subject line
- Explain why they specifically would be a great guest
- Keep the ask simple: topic, time commitment, audience size
- Include links to previous episodes
Frequently Asked Questions
What is a good guest acceptance rate? 20-40% average for personalised outreach. Higher when the show's audience aligns with the guest's target audience.
How should pitches be personalised? Reference the guest's specific book, project, or expertise. Explain why their perspective would be valuable to your audience. Show you have consumed their content.
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