Coworking Space Email Marketing Benchmarks
Coworking spaces use email to attract new members, engage existing ones through community events and retain members through consistent communication about space updates, perks and networking opportunities.
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 26-38% | 44%+ | 54%+ |
| Click-Through Rate | 3-8% | 12%+ | 18%+ |
| Conversion Rate | 1.5-4% | 6%+ | 10%+ |
| Bounce Rate | 0.5-1.5% | Below 0.3% | Below 0.15% |
| Unsubscribe Rate | 0.2-0.5% | Below 0.15% | Below 0.08% |
Key Findings
- Community event invitation emails achieve 30-42% open rates with strong click-through on RSVP links
- Tour booking confirmation and follow-up emails for prospective members see elevated engagement
- Member perk and partnership announcement emails generate the highest click-through rates among existing members
- Newsletter-style community roundups achieve consistent but moderate engagement
Best Practices
- Segment email communications by membership status — prospects, active members and former members have different needs
- Send community event invitations with clear RSVP calls to action and calendar integration
- Feature member spotlights and success stories to reinforce community value
- Automate tour follow-up sequences for prospects who have visited the space
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Frequently Asked Questions
A good open rate is 26-38%. Event invitations and member perk announcements achieve the highest rates. Prospect nurture sequences see slightly lower rates but are critical for conversion.
Send a weekly community newsletter to members, event-specific invitations as needed and a structured nurture sequence for prospects. Avoid sending more than 2-3 emails per week to members to prevent fatigue.