Abandoned Wish List Email Benchmarks
Wish list abandonment emails target customers who saved items but did not purchase. These outperform standard promotional emails because the customer has already expressed clear intent. Average open rates range from 30% to 45%, with CTR between 6% and 15%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 30-45% | 45%+ | 55%+ |
| Click-Through Rate | 6-15% | 15%+ | 22%+ |
| Conversion Rate | 5-12% | 12%+ | 20%+ |
| Price Drop Conversion Lift | 2-3x | 3x+ | 4x+ |
Best Practices
- Trigger emails on specific events: price drops, low stock, or seasonal relevance
- Show the saved item prominently with current price
- Make the path to purchase as short as possible
- Send a maximum of 2-3 reminders per wishlist item
Frequently Asked Questions
What is a good conversion rate for wish list abandonment emails? 5-12% is average, significantly higher than standard promotional emails due to expressed purchase intent.
When should wish list reminders be sent? Trigger on meaningful events: a price drop, low stock warning, or after a period of inactivity on the saved item.
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