Employee Referral Program Email Benchmarks
Employee referral programme emails encourage current employees to refer qualified candidates. Average open rates range from 22% to 35%, with CTR between 4% and 10%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 22-35% | 35%+ | 45%+ |
| Click-Through Rate | 4-10% | 10%+ | 16%+ |
| Referral Submission Rate | 3-10% | 10%+ | 18%+ |
| Referral-to-Hire Rate | 10-25% | 25%+ | 40%+ |
Best Practices
- Reference specific open roles and reward amounts in subject lines
- Make the submission process as simple as forwarding a link
- Celebrate successful referrals with recognition and reward confirmations
- Send quarterly programme updates to maintain awareness
Frequently Asked Questions
What is a good referral submission rate? 3-10% of employees submit referrals. Prominent reward amounts and easy processes drive higher rates.
How can companies increase participation? Feature successful referrals and reward amounts. Send targeted emails for hard-to-fill roles with enhanced rewards.
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