Average Transportation & Trucking Email Benchmarks
Transportation companies communicate with fleet managers and drivers about operations and compliance. Average open rates range from 18% to 26%, with CTR between 2% and 4%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 18-26% | 26%+ | 34%+ |
| Click-Through Rate | 2-4% | 4%+ | 7%+ |
| Compliance Update Open Rate | 25-35% | 35%+ | 45%+ |
| Driver Application Rate | 3-8% | 8%+ | 15%+ |
Best Practices
- Send compliance updates immediately
- Keep operational emails concise
- Segment fleet owners from drivers
Frequently Asked Questions
What is a good open rate for transportation email? 18-26% average, with compliance updates reaching 25%+.
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