Quarterly Business Review Email Benchmarks
QBR emails summarise quarterly performance for B2B clients. Average open rates range from 30% to 45%, with CTR between 5% and 12%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 30-45% | 45%+ | 55%+ |
| Click-Through Rate | 5-12% | 12%+ | 18%+ |
| Meeting Booking Rate | 8-20% | 20%+ | 35%+ |
| Client Satisfaction Impact | +5-15% CSAT | +15%+ | +25%+ |
Best Practices
- Include specific metrics and results
- Suggest strategic recommendations
- Send on a consistent schedule
Frequently Asked Questions
What is a good meeting booking rate? 8-20% of clients book a QBR meeting. Including impressive results in the email increases rates.
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