Average Hair & Barber Salons Email Benchmarks
Salons serve loyal clients who book recurring appointments. Email engagement is high because clients need appointment reminders. Average open rates range from 28% to 40%, with CTR between 4% and 9%. Appointment reminders and before-and-after style emails achieve the highest engagement.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 28-40% | 40%+ | 50%+ |
| Click-Through Rate | 4-9% | 9%+ | 15%+ |
| Appointment Rebooking Rate | 40-65% | 65%+ | 80%+ |
| Product Purchase Rate | 8-18% | 18%+ | 30%+ |
Best Practices
- Send automated appointment reminders 48 and 24 hours before bookings
- Use before-and-after photos in marketing emails
- Promote retail product recommendations after appointments
- Offer birthday month discounts and referral incentives
Frequently Asked Questions
What is a good open rate for salon emails? 28-40% is average, with appointment reminders reaching 40%+.
How can salons increase product sales through email? Post-appointment emails with personalised product recommendations based on the service provided, including a direct purchase link.
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