Average Women's Health Email Benchmarks
Women's health practices serve patients through multiple life stages. Email drives scheduling and education. Average open rates range from 28% to 40%, with CTR between 4% and 9%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 28-40% | 40%+ | 50%+ |
| Click-Through Rate | 4-9% | 9%+ | 16%+ |
| Appointment Booking Rate | 10-20% | 20%+ | 32%+ |
| Educational Content CTR | 5-12% | 12%+ | 20%+ |
Best Practices
- Send annual visit reminders for preventive care
- Provide lifecycle-stage educational content
- Segment by patient age and life stage
Frequently Asked Questions
What is a good open rate for women's health email? 28-40% average, with appointment reminders reaching 40%+.
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