Why Email Calculator?

What Email Calculator Does

Email Calculator acts as the analysis layer for your email marketing. It helps you calculate, interpret, compare, and report on campaign performance — instantly.

Calculate Real Campaign Performance

Input your campaign metrics and instantly generate:

• Open rate analysis
• Click-through performance
• Engagement calculations
• Conversion effectiveness
• Revenue efficiency indicators
• Overall campaign performance scoring

No spreadsheets required.

Understand Your Metrics — Not Just View Them

Email Calculator doesn’t just display numbers. It helps explain what they mean. You can quickly identify:

• underperforming campaigns
• hidden wins
• engagement trends
• optimisation opportunities

So decisions happen faster.

Compare Campaigns Side-by-Side

One of the hardest tasks in email marketing is comparison. Email Calculator allows you to:

• compare multiple campaigns instantly
• track improvement over time
• identify patterns across sends
• understand which strategies actually work

Turn historical data into strategy.

AI-Powered Insights

Instead of manually interpreting reports, Email Calculator provides intelligent analysis that highlights:

• performance strengths
• risk indicators
• engagement changes
• optimisation suggestions

Helping marketers move from reporting → action.

Generate Shareable Reports

Marketing teams constantly need to explain results to stakeholders. Email Calculator makes reporting simple:

• instant campaign summaries
• clear visual performance output
• export-ready data
• shareable insights for clients or leadership

No rebuilding reports every week.

Integrate With Your Workflow

Email Calculator works alongside your existing tools. You can:

• Manually input campaign data
• Connect via API integrations for Email, ROI, and Lead sources
• Analyse campaigns from any email platform

It’s designed to complement your ESP — not replace it.

ROI and Lead API Integrations

Go beyond basic email metrics. Email Calculator connects to ROI and Lead sources, so you can see the full impact of your campaigns in one place.

• ROI Integrations: Connect platforms like Shopify to automatically pull in revenue data. Instantly see which campaigns actually drive sales, not just clicks.
• Lead Integrations: Connect tools like Typeform or Jotform to track form submissions and lead quality. Measure how many leads each campaign generates and how they convert.

Example: Compare two campaigns and see not just open/click rates, but also how much revenue and how many leads each one produced—no more manual data merging.

Stories: Turn Data Into Actionable Narratives

Numbers alone don’t tell the whole story. The Stories feature automatically generates clear, human-readable summaries of your campaign results. Share these with your team or clients to explain what happened, why, and what to do next—no analytics expertise required.

• Get instant, plain-English explanations of your results
• Highlight key wins, risks, and opportunities
• Share or export Stories for easy reporting

All Your Metrics, All In One Place

Email Calculator brings together every important metric for your email campaigns—opens, clicks, conversions, revenue, leads, and more—into a single, unified dashboard. No more switching between platforms or spreadsheets to understand your performance.

• See the complete journey from send to sale or signup
• Spot trends and outliers across all your data
• Make faster, more confident decisions with the full picture

Who Email Calculator Is Built For

Email Calculator supports anyone responsible for email performance:

• Email marketers
• Ecommerce brands
• SaaS companies
• Agencies & consultants
• CRM and lifecycle teams
• Growth marketers
• Founders tracking ROI

If email marketing influences your business decisions, Email Calculator helps you understand the results faster.

Why Businesses Use Email Calculator

Businesses don’t struggle to send emails. They struggle to learn from them. Email Calculator helps teams:

• save hours of reporting work
• remove spreadsheet dependency
• standardise performance evaluation
• make data-driven decisions quickly
• clearly communicate marketing impact

Because better understanding leads to better campaigns.

How Email Calculator Fits Into Modern Email Marketing

Think of your email stack in three parts:

• Create — design and write emails
• Send — deliver campaigns through your ESP
• Understand — analyse performance and optimise

Most platforms focus on the first two. Email Calculator focuses entirely on the third. It becomes your dedicated email analytics and performance intelligence layer.

Built Around a Simple Idea

You already have the data. You shouldn’t need complex analytics workflows to understand it. Email Calculator exists to make email performance:

• faster to analyse
• easier to understand
• simpler to communicate
• actionable immediately