Mid-Trial Check-In Email Benchmarks
Mid-trial check-in emails engage trial users before the final conversion push. Average open rates range from 25% to 38%, with CTR between 5% and 12%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 25-38% | 38%+ | 45%+ |
| Click-Through Rate | 5-12% | 12%+ | 18%+ |
| Feature Adoption Rate | 15-30% | 30%+ | 45%+ |
| Trial-to-Paid Impact | +5-15% | +15%+ | +25%+ |
Best Practices
- Reference the user's specific trial activity and milestones
- Suggest one feature or action to increase their value
- Offer a personalised check-in call for high-potential users
Frequently Asked Questions
What is a good open rate for mid-trial emails? 25-38% average. Personalisation based on trial activity significantly improves engagement.
How should mid-trial emails be timed? Send at 25-30% of trial duration, then 50-60%, then 70-80%. Focus on value demonstration, leaving urgency for the final 20%.
Related Benchmarks
Abandoned Browse Email Benchmarks
Abandoned browse email benchmarks for product views without cart addition, category-level browsing recovery, and personalised product recommendations with open rates of 30-42% and CTR of 5-12%.
Account Creation Email Benchmarks
Account creation confirmation email benchmarks for open rates, click-through rates, and activation rates. Account creation emails confirm successful registration and guide users to their first action.
Account Deletion Email Benchmarks
Account deletion email benchmarks for open rates, click-through rates, and recovery rates. Account deletion emails confirm account closure and offer a final opportunity to recover the account.
Account Upgrade Prompt Email Benchmarks
Account upgrade prompt email benchmarks for freemium-to-paid conversions, tier upgrades, and feature unlocks with open rates of 22-35% and CTR of 4-10%.
Activity Digest Email Benchmarks
Activity digest email benchmarks for open rates, click-through rates, and engagement rates. Digest emails summarise recent activity, news, or content in a regular roundup format.
Affiliate Commission Payout Email Benchmarks
Affiliate commission payout email benchmarks for earnings notifications, payout confirmations, and affiliate programme updates with open rates of 35-50% and CTR of 8-18%.