Average Occupational Therapy Email Benchmarks
OT practices serve patients recovering from injury or managing chronic conditions. Email drives appointment reminders, exercise guidance, and referral requests. Average open rates range from 28% to 38%, with CTR between 4% and 8%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 28-38% | 38%+ | 48%+ |
| Click-Through Rate | 4-8% | 8%+ | 14%+ |
| Appointment Reminder Open Rate | 45-55% | 55%+ | 65%+ |
| Exercise Video CTR | 8-16% | 16%+ | 25%+ |
Best Practices
- Send appointment reminders 48 and 24 hours before sessions
- Include exercise videos and home programme instructions in follow-up emails
- Send progress milestone emails to maintain motivation
- Request referrals from satisfied patients and physician partners
Frequently Asked Questions
What is a good open rate for OT email? 28-38% is average, with appointment reminders reaching 45%+.
How can OT practices increase patient engagement between sessions? Exercise video links and home programme instructions sent via email keep patients engaged between appointments and improve outcomes.
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