Post-Cancellation Save Offer Email Benchmarks
Save offer emails attempt to retain customers who have cancelled. Average open rates range from 30% to 45%, with CTR between 6% and 14%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 30-45% | 45%+ | 55%+ |
| Click-Through Rate | 6-14% | 14%+ | 22%+ |
| Save Rate | 8-20% | 20%+ | 35%+ |
| Feedback Rate | 10-25% | 25%+ | 40%+ |
Best Practices
- Send 24-72 hours after cancellation
- Offer a meaningful incentive
- Keep the offer simple with one clear CTA
Frequently Asked Questions
What is a good save rate? 8-20% of cancellers can be saved. The incentive must be meaningful — a small discount may not be enough.
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