Average Sports Medicine Email Benchmarks
Sports medicine practices serve active patients recovering from injuries. Email drives appointment bookings, rehab compliance, and referrals. Average open rates range from 26% to 36%, with CTR between 4% and 8%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 26-36% | 36%+ | 46%+ |
| Click-Through Rate | 4-8% | 8%+ | 14%+ |
| Rehab Video CTR | 8-16% | 16%+ | 25%+ |
| Referral Request Rate | 4-10% | 10%+ | 18%+ |
Best Practices
- Send appointment reminders 48 and 24 hours before visits
- Include rehab exercise videos in post-appointment emails
- Track patient progress with milestone celebration emails
- Request referrals from athletes and coaches
- Use athlete testimonials in marketing emails
Frequently Asked Questions
What is a good open rate for sports medicine email? 26-36% is average, with appointment reminders reaching 36%+.
How can sports medicine practices attract more athletes? Athlete success stories and rehab outcome emails resonate strongly. Partner with local sports teams and coaches for referral programmes. Content focused on injury prevention and performance optimisation attracts the active audience.
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