Weather-Triggered Campaign Email Benchmarks
Weather-triggered campaigns use recipient location to send emails based on local weather. These are highly relevant and timely. Average open rates range from 35% to 55%, with CTR between 6% and 15%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 35-55% | 55%+ | 65%+ |
| Click-Through Rate | 6-15% | 15%+ | 22%+ |
| Conversion Rate | 4-12% | 12%+ | 20%+ |
| Unsubscribe Rate | 0.1-0.5% | Below 0.1% | Below 0.05% |
Best Practices
- Integrate with a weather API and subscriber location data for real-time triggers
- Focus on weather-sensitive industries: retail, home services, events, and outdoor recreation
- Test different weather thresholds before triggering — too many triggers cause fatigue
- Combine weather data with past purchase behaviour for maximum relevance
- Include privacy disclosures about location data usage
Frequently Asked Questions
What is a good open rate for weather-triggered emails? 35-55% is average — significantly higher than standard promotional emails because the content is hyper-relevant to the recipient's immediate situation.
What industries benefit most from weather-triggered email campaigns? Retail (rain gear, sunscreen), home services (storm prep, HVAC, landscaping), events (outdoor alternatives), restaurants (patio weather), and automotive (winter tyre reminders, convertible weather) see the highest engagement from weather-triggered campaigns.
Related Benchmarks
Abandoned Browse Email Benchmarks
Abandoned browse email benchmarks for product views without cart addition, category-level browsing recovery, and personalised product recommendations with open rates of 30-42% and CTR of 5-12%.
Account Creation Email Benchmarks
Account creation confirmation email benchmarks for open rates, click-through rates, and activation rates. Account creation emails confirm successful registration and guide users to their first action.
Account Deletion Email Benchmarks
Account deletion email benchmarks for open rates, click-through rates, and recovery rates. Account deletion emails confirm account closure and offer a final opportunity to recover the account.
Account Upgrade Prompt Email Benchmarks
Account upgrade prompt email benchmarks for freemium-to-paid conversions, tier upgrades, and feature unlocks with open rates of 22-35% and CTR of 4-10%.
Activity Digest Email Benchmarks
Activity digest email benchmarks for open rates, click-through rates, and engagement rates. Digest emails summarise recent activity, news, or content in a regular roundup format.
Affiliate Commission Payout Email Benchmarks
Affiliate commission payout email benchmarks for earnings notifications, payout confirmations, and affiliate programme updates with open rates of 35-50% and CTR of 8-18%.