Average Industrial Safety & PPE Email Benchmarks
PPE and safety equipment suppliers communicate with safety managers and procurement professionals who need compliance information and product specifications. Average open rates range from 18% to 26%, with CTR between 2% and 4%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 18-26% | 26%+ | 34%+ |
| Click-Through Rate | 2-4% | 4%+ | 7%+ |
| Compliance Update Open Rate | 28-35% | 35%+ | 45%+ |
| Catalogue Download Rate | 4-10% | 10%+ | 18%+ |
Best Practices
- Reference specific safety regulations in subject lines
- Include part numbers and specifications directly in emails
- Segment by industry vertical and safety specialty
- Send seasonal reminders for PPE replacement cycles
Frequently Asked Questions
What is a good open rate for PPE email? 18-26% is average, with compliance and regulation updates reaching 28%+.
How can safety suppliers increase catalogue downloads? Feature specific products addressing current safety regulations. Include direct download links and quick-order options.
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