Personalized Video Message Email Benchmarks
Personalised video emails use the recipient's name or company in a video thumbnail or recording. They achieve exceptional engagement. Average open rates range from 45% to 65%, with CTR between 10% and 25%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 45-65% | 65%+ | 75%+ |
| Click-Through Rate | 10-25% | 25%+ | 35%+ |
| Video Play Rate | 30-55% | 55%+ | 70%+ |
| Reply Rate | 8-20% | 20%+ | 35%+ |
Best Practices
- Include the recipient's name on the video thumbnail image
- Keep videos under 2 minutes
- Place the video thumbnail prominently above the fold
- Use a genuine, conversational tone in the recording
Frequently Asked Questions
What is a good video play rate for personalised video emails? 30-55% of recipients play the video. A personalised thumbnail image significantly increases play rates.
When should personalised video be used? High-value outreach, account management, proposal follow-ups, and re-engagement of valuable at-risk customers.
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