Email ROI Calculator
Calculate the return on investment for your email campaigns. See exactly how much revenue your emails generate per pound spent.
Enter Your Campaign Data
Include platform fees, copywriting, design, etc.
Your Results
ROI
—
(Revenue − Cost) ÷ Cost
Net Profit
—
Revenue − Campaign Cost
Revenue per Email
—
Revenue ÷ Emails Sent
Cost per Email
—
Campaign Cost ÷ Emails Sent
Email Marketing ROI Benchmarks
Email marketing delivers an average ROI of £36–£42 for every £1 spent (3600–4200% ROI), making it one of the highest-ROI digital channels.
Average ROI
3,600%+
Avg Revenue/Email
£0.08–£0.10
Break-Even Typical
£0.01/email
How Email ROI is Calculated
ROI = ((Revenue − Campaign Cost) ÷ Campaign Cost) × 100
Net Profit = Revenue Generated − Total Campaign Cost
Revenue per Email = Total Revenue ÷ Emails Sent
Campaign cost should include all costs associated with producing and sending the campaign: email platform fees, list management, copywriting, design, and any paid promotion.