Replenishment Reminder Email Benchmarks
Replenishment reminders prompt customers to reorder consumable products before they run out. These are highly transactional and welcome by customers. Average open rates range from 30% to 45%, with CTR between 8% and 18%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 30-45% | 45%+ | 55%+ |
| Click-Through Rate | 8-18% | 18%+ | 25%+ |
| Re-Order Conversion Rate | 25-45% | 45%+ | 60%+ |
| Auto-Shipment Opt-In Rate | 15-30% | 30%+ | 45%+ |
Best Practices
- Time the email based on product consumption data — send at 70-80% estimated depletion
- Reference the specific product in the subject line
- Offer one-click reorder when possible
- Provide an auto-shipment option to convert manual reorders into recurring revenue
- Use a 2-email sequence: reminder and urgency
Frequently Asked Questions
What is a good re-order conversion rate for replenishment emails? 25-45% is average. Rates above 45% indicate effective timing and strong product loyalty.
When should replenishment reminders be sent? Based on product consumption data — typically when 70-80% of the product is estimated to be used. For monthly subscriptions, 7-10 days before expected depletion works well.
Related Benchmarks
Abandoned Browse Email Benchmarks
Abandoned browse email benchmarks for product views without cart addition, category-level browsing recovery, and personalised product recommendations with open rates of 30-42% and CTR of 5-12%.
Account Creation Email Benchmarks
Account creation confirmation email benchmarks for open rates, click-through rates, and activation rates. Account creation emails confirm successful registration and guide users to their first action.
Account Deletion Email Benchmarks
Account deletion email benchmarks for open rates, click-through rates, and recovery rates. Account deletion emails confirm account closure and offer a final opportunity to recover the account.
Account Upgrade Prompt Email Benchmarks
Account upgrade prompt email benchmarks for freemium-to-paid conversions, tier upgrades, and feature unlocks with open rates of 22-35% and CTR of 4-10%.
Activity Digest Email Benchmarks
Activity digest email benchmarks for open rates, click-through rates, and engagement rates. Digest emails summarise recent activity, news, or content in a regular roundup format.
Affiliate Commission Payout Email Benchmarks
Affiliate commission payout email benchmarks for earnings notifications, payout confirmations, and affiliate programme updates with open rates of 35-50% and CTR of 8-18%.