Vendor / Partner Introduction Email Benchmarks
Vendor introduction emails announce new partnerships. Average open rates range from 22% to 35%, with CTR between 4% and 10%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 22-35% | 35%+ | 45%+ |
| Click-Through Rate | 4-10% | 10%+ | 16%+ |
| Partnership Inquiry Rate | 3-10% | 10%+ | 18%+ |
| Adoption Rate | 5-15% | 15%+ | 25%+ |
Best Practices
- Explain the mutual benefit clearly
- Feature both brand logos
- Target a relevant segment
Frequently Asked Questions
What is a good adoption rate? 5-15% adopt within 90 days of announcement.
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