Average Telehealth & Telemedicine Email Benchmarks
Telehealth platforms rely heavily on email for patient acquisition, appointment booking, and care engagement. Patients value the convenience of digital health and respond well to timely communications. Average open rates range from 25% to 35%, with CTR between 4% and 8%.
Key Findings
- Open rates of 25–35%, with appointment reminders reaching 40-50%
- Click-through rates of 4–8%, with telehealth link access performing best
- Automated appointment reminders reduce no-show rates by 25-40%
- Personalised health tips see 2x higher engagement than general wellness content
Open Rate Benchmarks
Appointment reminders achieve 40-50%. Booking confirmations reach 38-45%. Health tips and care content averages 28-35%. Promotional acquisition emails see 20-28%.
Best Practices
- Send automated appointment reminders 24 hours and 1 hour before visits
- Make telehealth access links prominent and mobile-friendly
- Segment by patient condition and care plan for relevant health tips
- Ensure HIPAA compliance in all patient communications
Frequently Asked Questions
What is a good open rate for telehealth email? 25-35% average, with appointment reminders reaching 40%+.
How can telehealth platforms reduce no-shows through email? Automated reminders 24 hours and 1 hour before appointments reduce no-show rates by 25-40%. Include the direct telehealth link and simple reschedule options.
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