Subscription Box Unboxing Email Benchmarks
Unboxing emails preview subscription box contents. Average open rates range from 30% to 45%, with CTR between 5% and 12%.
Key Benchmarks
| Metric | Average | Above Average | Excellent |
|---|---|---|---|
| Open Rate | 30-45% | 45%+ | 55%+ |
| Click-Through Rate | 5-12% | 12%+ | 18%+ |
| Referral Share Rate | 5-15% | 15%+ | 25%+ |
Best Practices
- Include high-quality product photography
- Highlight total value versus price
- Make sharing easy
Frequently Asked Questions
What is a good referral rate? 5-15% share unboxing content on social media.
Related Benchmarks
Abandoned Browse Email Benchmarks
Abandoned browse email benchmarks for product views without cart addition, category-level browsing recovery, and personalised product recommendations with open rates of 30-42% and CTR of 5-12%.
Abandoned Wish List Email Benchmarks
Abandoned wish list email benchmarks for saved item reminders, price drop alerts, and stock notifications with open rates of 30-45% and CTR of 6-15%.
Account Creation Email Benchmarks
Account creation confirmation email benchmarks for open rates, click-through rates, and activation rates. Account creation emails confirm successful registration and guide users to their first action.
Account Deletion Email Benchmarks
Account deletion email benchmarks for open rates, click-through rates, and recovery rates. Account deletion emails confirm account closure and offer a final opportunity to recover the account.
Account Upgrade Prompt Email Benchmarks
Account upgrade prompt email benchmarks for freemium-to-paid conversions, tier upgrades, and feature unlocks with open rates of 22-35% and CTR of 4-10%.
Activity Digest Email Benchmarks
Activity digest email benchmarks for open rates, click-through rates, and engagement rates. Digest emails summarise recent activity, news, or content in a regular roundup format.