Campaign Performance Calculator
The complete email campaign report. Calculate delivery rate, open rate, CTR, CTOR, conversion rate, revenue per email, and ROI in one place.
Enter Your Campaign Data
Fields marked * are required. Add optional fields for additional metrics.
Optional — Revenue & Conversion Data
Your Campaign Report
Delivery Rate
Delivered ÷ Sent
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Open Rate
Unique Opens ÷ Delivered
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CTR
Unique Clicks ÷ Delivered
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CTOR
Unique Clicks ÷ Unique Opens
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Conversion Rate
Conversions ÷ Delivered
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Revenue per Email
Revenue ÷ Emails Sent
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Email ROI
(Revenue − Cost) ÷ Cost
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Full Campaign Benchmarks
| Metric | Good | Average | Needs Work |
|---|---|---|---|
| Delivery Rate | ≥ 98% | 95–98% | < 95% |
| Open Rate | > 30% | 20–30% | < 20% |
| CTR | > 3% | 1–3% | < 1% |
| CTOR | > 20% | 10–20% | < 10% |
| Conversion Rate | > 2% | 0.5–2% | < 0.5% |
| Email ROI | > 4000% | 1000–4000% | < 1000% |