Click-Through Rate Calculator
Calculate your unique CTR, total CTR, click-to-open rate (CTOR), and clicks per opener from your campaign data.
Click-Through Rate Benchmarks
Industry average CTR ranges from 2% to 4.5% across most sectors. To understand how your rates compare, see our full 2026 email benchmarks.
Average CTR
2-4.5%
All industries
Good CTR
4.5-7%
Above average
Excellent CTR
7%+
Top performer
How CTR and CTOR Are Calculated
Unique CTR = Unique Clicks / Emails Delivered × 100 — measures the percentage of delivered emails that received at least one unique click.
Total CTR = Total Clicks / Emails Delivered × 100 — includes all clicks, including multiple clicks by the same recipient.
CTOR (Click-to-Open Rate) = Unique Clicks / Unique Opens × 100 — isolates content effectiveness from subject line performance.
Clicks per Opener = Total Clicks / Unique Opens — measures how many times engaged readers click on average.