Click-Through Rate Calculator
Calculate your email CTR, total click rate, and click-to-open rate (CTOR) to understand how engaging your email content really is.
Enter Your Campaign Data
Each subscriber counted once
Including repeat clicks
Required to calculate CTOR
Your Results
Unique CTR
—
Unique Clicks ÷ Delivered
Total CTR
—
Total Clicks ÷ Delivered
CTOR
—
Unique Clicks ÷ Unique Opens
Clicks per Opener
—
Total Clicks ÷ Unique Opens
CTR Benchmarks by Industry
| Industry | Unique CTR | CTOR |
|---|---|---|
| E-commerce | 1–3% | 8–12% |
| B2B / SaaS | 2–5% | 10–20% |
| Media / Publishing | 3–6% | 15–25% |
| Non-Profit | 2–4% | 10–18% |
| Retail | 1–3% | 8–15% |
How CTR & CTOR are Calculated
Unique CTR = (Unique Clicks ÷ Emails Delivered) × 100
Total CTR = (Total Clicks ÷ Emails Delivered) × 100
CTOR (Click-to-Open Rate) = (Unique Clicks ÷ Unique Opens) × 100
CTOR is a purer measure of content quality — it removes deliverability from the picture and focuses only on how many people who opened your email also clicked a link.