Email Deliverability Calculator
Calculate your email deliverability health — delivery rate, bounce rate, and spam complaint rate — with instant indicators.
Enter Your Campaign Data
Permanent address failures
Temporary delivery failures
Recipients who marked your email as spam
Your Deliverability Health
Delivery Rate
Delivered ÷ Sent
—
Hard Bounce Rate
Hard Bounces ÷ Sent
—
Soft Bounce Rate
Soft Bounces ÷ Sent
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Total Bounce Rate
All Bounces ÷ Sent
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Spam Complaint Rate
Complaints ÷ Sent
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Deliverability Benchmarks
| Metric | Good | Monitor | Critical |
|---|---|---|---|
| Delivery Rate | ≥ 98% | 95–98% | < 95% |
| Hard Bounce Rate | < 0.5% | 0.5–2% | > 2% |
| Soft Bounce Rate | < 1% | 1–5% | > 5% |
| Total Bounce Rate | < 2% | 2–5% | > 5% |
| Spam Complaint Rate | < 0.1% | 0.1–0.3% | > 0.3% |
How Deliverability Rates are Calculated
Delivery Rate = (Delivered ÷ Sent) × 100
Hard Bounce Rate = (Hard Bounces ÷ Sent) × 100
Soft Bounce Rate = (Soft Bounces ÷ Sent) × 100
Total Bounce Rate = ((Hard + Soft Bounces) ÷ Sent) × 100
Spam Complaint Rate = (Spam Complaints ÷ Sent) × 100