Get Your Tally API Key
- Log in to your Tally account
- Navigate to Settings
- Click on Integrations in the sidebar
- Find the API section
- Click Generate API Key
- Name it "Email Calculator"
- Copy your new API key immediately (you won't be able to see it again)
Security Note: Never share your API key publicly or commit it to version control. Treat it like a password. We only request read-only access to form submissions.
Connect to Email Calculator
Paid plan required. Tally integration is available on paid accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select Leads as the integration type
- Choose Tally from the platform dropdown
- Paste your API Key
- Enter your Form IDs (comma-separated if multiple)
- Click Connect Platform
- Wait for the green checkmark confirmation
Create Your First Report
- Navigate to your Dashboard
- Click the + New Report button
- Select your email platform and campaign
- In the Leads section, select Tally
- Email Calculator will automatically match form submissions to campaign recipients
- View lead count, conversion rate, and lead quality metrics
Tally data available via Email Calculator
- • Total Leads / Form Submissions
- • Lead Conversion Rate (% of recipients who submitted)
- • Coverage (% of recipients matched to submissions)
- • Leads per Email Sent
- • Submission Timestamps
- • Lead Email Addresses (when collected in form)
- • Form Field Data (all captured responses)