Get Your Shopify Admin API Token
- Log in to your Shopify Admin
- Click Settings in the bottom left corner
- Select Apps and sales channels
- Click Develop apps
- Click Create an app
- Name it "Email Calculator" and click Create app
- Go to API credentials tab
- Under Admin API access scopes, enable read_orders
- Click Save
- Click Install app to install the app on your store
- Reveal and copy the Admin API access token
Connect to Email Calculator
Pro or Agency plan required. Shopify integration is available on Pro and Agency accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select ROI as the integration type
- Choose Shopify from the platform dropdown
- Enter your Store Domain (e.g., yourstore.myshopify.com)
- Paste your Admin API Token
- Click Connect Platform
- Wait for the green checkmark confirmation
Track Campaign ROI
- Navigate to your Dashboard
- Click the + New Report button
- Select your email platform and campaign
- In the ROI section, select Shopify
- Email Calculator will automatically match orders to campaign recipients
- View ROI, revenue, order count, and coverage metrics
💡 How ROI Matching Works
We match Shopify orders to email campaign recipients by customer email address within a configurable time window after the campaign was sent. This lets you attribute revenue and calculate true campaign ROI.
Metrics You'll Get from Shopify
- Total Revenue Attributed
- Order Count
- Average Order Value
- ROI (Return on Investment)
- Coverage (% of recipients matched to orders)
- Revenue per Email Sent