Connect Google Forms to Email Calculator
Track form submissions and lead attribution by connecting your Google Forms
Step 1: Enable Google Forms API
- Go to Google Cloud Console
- Create a new project or select an existing one
- Enable the Google Forms API
- Go to APIs & Services → Credentials
- Click Create Credentials → OAuth 2.0 Client ID
- Configure the OAuth consent screen
- Download the OAuth 2.0 credentials JSON
- Complete the OAuth flow to get your Access Token
💡 Tip: You’ll need to authorize Email Calculator to access your Google Forms responses.
Step 2: Add Google Forms Integration in Email Calculator
- Go to Settings → API Integrations
- Select Lead Platforms from the dropdown
- Choose Google Forms
- Enter your OAuth Access Token
- Enter your Form ID (found in the form URL)
- Click Connect Platform
Step 3: Track UTM Parameters
To attribute form submissions to specific email campaigns, add hidden fields to your form:
- utm_source (e.g., “newsletter”)
- utm_medium (e.g., “email”)
- utm_campaign (e.g., “spring-sale”)
Use URL parameters or JavaScript to populate these hidden fields, and Email Calculator will extract them automatically.
What Gets Synced
- Response ID and timestamp
- Email address (if collected)
- Name fields (if collected)
- All form field responses
- Submission date
- UTM parameters from hidden fields