Google Forms + Email Calculator
Sync your Google Forms Submission and Lead Data via API.
Enable Google Forms API
- Go to Google Cloud Console
- Create a new project or select an existing one
- Enable the Google Forms API
- Navigate to APIs & Services then Credentials
- Click Create Credentials then OAuth 2.0 Client ID
- Configure the OAuth consent screen
- Download the OAuth 2.0 credentials JSON
- Complete the OAuth flow to get your Access Token
Tip:You’ll need to authorize Email Calculator to access your Google Forms responses.
Connect to Email Calculator
Paid plan required. Google Forms integration is available on paid accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select Lead Platforms from the dropdown
- Choose Google Forms
- Paste your OAuth Access Token
- Enter your Form ID (found in the form URL)
- Click Verify & Save
Create Your First Report
- Navigate to your Dashboard
- Click New Report
- Select Google Forms as your data source
- Choose your date range (last 7, 30, or 90 days)
- Select the forms you want to analyze
- Click Generate Report
Track UTM Parameters
To attribute form submissions to specific email campaigns, add hidden fields to your form:
- utm_source (e.g., “newsletter”)
- utm_medium (e.g., “email”)
- utm_campaign (e.g., “spring-sale”)
Use URL parameters or JavaScript to populate these hidden fields, and Email Calculator will extract them automatically.
Google Forms data available via Email Calculator
- • Response ID and timestamp
- • Email address (if collected)
- • Name fields (if collected)
- • All form field responses
- • Submission date
- • UTM parameters from hidden fields