Definition
Sorting systems decide where your email visually lands. Understanding them helps you target the visible folder.
Best Practices
- Watch which tabs or folders your mail lands in.
- Test different content types to learn sorting behaviour.
- Optimise for the category your audience reads.
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Related Glossary Terms
AI-Generated Content in Email
AI-generated content in email is copy, images, code or subject lines produced by artificial intelligence tools to speed up campaign production and testing.
AI-Generated Email Humanization
Humanizing AI-generated email means editing automated drafts so they sound authentic, personal and on-brand, avoiding robotic patterns that hurt engagement.
AI Email Agents
AI email agents are autonomous AI systems that read, summarise, prioritise, and even draft or send email on a users behalf.
AI Email Automation
AI email automation uses machine learning to build, trigger and optimise email flows automatically based on behaviour and data.
AI Email Copywriting
AI email copywriting is using large language models to draft or improve email subject lines, body copy and CTAs.
AI Email Personalization
AI email personalization uses machine learning to tailor email content, subject lines and timing to each subscriber automatically.
Frequently Asked Questions
By learning from sender, content and behaviour patterns.
Your mail may be bucketed away from the primary view.
Align content and engagement with the preferred category.