Definition
AI personalization goes beyond first-name tokens. It learns from behaviour to serve the right message.
Best Practices
- Collect rich behavioural and preference data.
- Start with subject-line and timing personalization.
- Measure lift carefully against a control group.
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Frequently Asked Questions
Tailoring email per recipient using machine learning.
Subject lines, content, product picks and timing.
Use AI to improve one variable, then expand.