Definition
Agents change how recipients engage with email. Marketers must craft content that survives agent summarisation.
Best Practices
- Write clear, scannable, summary-friendly content.
- Assume important details must survive an AI summary.
- Test how your key messages read when compressed.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
AI-Generated Content in Email
AI-generated content in email is copy, images, code or subject lines produced by artificial intelligence tools to speed up campaign production and testing.
AI-Generated Email Humanization
Humanizing AI-generated email means editing automated drafts so they sound authentic, personal and on-brand, avoiding robotic patterns that hurt engagement.
Back-in-Stock Email
A back-in-stock email is a triggered message sent to shoppers who requested notification when an unavailable product becomes available again.
Frequently Asked Questions
Software that autonomously manages email tasks using AI.
They filter and summarise, changing what recipients actually read.
Front-load value and write for summarisation.