Definition
AI can choose sends, content and timing per subscriber. Automation becomes smarter than fixed rules.
Best Practices
- Feed clean behavioural data into the system.
- Let AI optimise timing and content within guardrails.
- Monitor results to keep AI aligned with goals.
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Related Glossary Terms
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Abandoned Cart Email
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Humanizing AI-generated email means editing automated drafts so they sound authentic, personal and on-brand, avoiding robotic patterns that hurt engagement.
Frequently Asked Questions
Automation that uses AI to decide and optimise sends.
It adapts per subscriber instead of fixed if-then logic.
For personalisation at scale, yes.