Email UTM Builder
Build trackable UTM links for your email campaigns so you can measure performance in analytics.
Enter Your Numbers
Results
Full UTM URL
https://example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=summer-sale-2026&utm_content=hero-cta
Campaign Source
newsletter
Campaign Medium
Campaign Name
summer-sale-2026
How It Works
UTM parameters let you isolate email traffic in Google Analytics or other analytics platforms. Use consistent naming conventions so performance data rolls up cleanly across campaigns.
Why UTM Tracking Matters for Email
Without UTM parameters, email traffic often gets misattributed as direct or referral in analytics. Proper tagging lets you see exactly how much revenue, traffic, and engagement each email campaign drives.
Use a consistent naming convention across your team and document it in a campaign brief so every link can be measured accurately.