Email Attribution Calculator
Compare attribution models and see how different approaches distribute conversion credit across email touches.
Campaign Data
Attribution Comparison
Last-Click
£4000.00
40.0% of revenue
First-Touch
£6000.00
60.0% of revenue
Linear (per touch)
£2500.00
Split across 4 touches
Last-click attribution overvalues the final touch. Multi-touch models distribute credit more accurately across the full customer journey.
Attribution Calculator: What It Is and Why It Matters
Email attribution models determine how conversion credit is distributed across multiple email touches in the customer journey. Last-click attribution overvalues the final touch while ignoring earlier emails that built awareness and consideration.