Email CTA Click Rate Calculator
Measure the performance of individual CTAs and compare against overall campaign click rates.
CTA Performance Data
CTA Performance
Primary CTA CTR
2.0%
Overall Campaign CTR
3.5%
CTA Share of Total
57.1%
A strong primary CTA should capture 60-80% of total clicks. If your CTA share is below 50%, your email may have too many competing actions.
CTA Click Rate Calculator: What It Is and Why It Matters
Your primary call to action should capture the majority of your email clicks. If your primary CTA click share is below 50 percent, your email may have too many competing actions. A strong CTA is visually distinct, uses action-oriented language, and appears prominently.