Email Viral Reach Calculator
Estimate your total email reach including forwards and social shares.
Campaign Data
Total Reach Estimate
Direct Reach
10,000
Original sends
Forwarded
300
Recipients who forward
Social Shares
100
Recipients who share
Total Reach
15,600
1.6x amplification
Viral Reach Calculator: What It Is and Why It Matters
Forwarded and shared emails extend your reach beyond your subscriber list. When subscribers forward your email, each forward typically reaches at least two additional readers. Social shares can reach even more depending on the platform and audience.