Connect WordPress Forms to Email Calculator
Track form submissions and lead attribution from Contact Form 7, WPForms, and Gravity Forms
Step 1: Create WordPress Application Password
- Log in to your WordPress Admin Dashboard
- Go to Users → Your Profile
- Scroll to Application Passwords section
- Enter a name like “Email Calculator”
- Click Add New Application Password
- Copy the generated Application Password
- Note your WordPress Site URL
💡 Tip: Application passwords are more secure than your main password and can be revoked individually.
Step 2: Add WordPress Integration in Email Calculator
- Go to Settings → API Integrations
- Select Lead Platforms from the dropdown
- Choose WordPress
- Enter your WordPress Site URL (e.g., https://yoursite.com)
- Enter your WordPress Username
- Enter your Application Password
- Click Connect Platform
Step 3: Track UTM Parameters
To attribute form submissions to specific email campaigns, add hidden fields to your forms:
Contact Form 7:
[hidden utm_source default:get]
[hidden utm_medium default:get]
[hidden utm_campaign default:get]
WPForms & Gravity Forms:
Add hidden fields and populate using query parameters or JavaScript.
What Gets Synced
- Submission ID and timestamp
- Form ID and form name
- Email address (if collected)
- Name and other form fields
- Submission source IP
- UTM parameters from hidden fields
Supported Form Plugins
- Contact Form 7
- WPForms
- Gravity Forms