Get Your Typeform Personal Access Token
- Log in to your Typeform account
- Click your profile icon in the top right corner
- Select Settings
- Navigate to the Personal tokens section
- Click Generate a new token
- Name it "Email Calculator"
- Select the following scopes:
- forms:read - to access your forms
- responses:read - to read form submissions
- Click Generate token
- Copy your new Personal Access Token immediately (you won't be able to see it again)
Security Note: Never share your Personal Access Token publicly or commit it to version control. Treat it like a password. We only request read-only access to forms and responses.
Connect to Email Calculator
Paid plan required. Typeform integration is available on paid accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select Leads as the integration type
- Choose Typeform from the platform dropdown
- Paste your Personal Access Token
- Enter your Form IDs (comma-separated if multiple)
- Click Connect Platform
- Wait for the green checkmark confirmation
Create Your First Report
- Navigate to your Dashboard
- Click the + New Report button
- Select your email platform and campaign
- In the Leads section, select Typeform
- Email Calculator will automatically match form submissions to campaign recipients
- View lead count, conversion rate, and lead quality metrics
Typeform data available via Email Calculator
- • Total Leads / Form Submissions
- • Lead Conversion Rate (% of recipients who submitted)
- • Coverage (% of recipients matched to submissions)
- • Leads per Email Sent
- • Submission Timestamps
- • Lead Email Addresses (when collected in form)