Connect Typeform to Email Calculator
Track lead generation and form submissions from your email campaigns by connecting Typeform
Step 1: Get Your Typeform Personal Access Token
- Log in to your Typeform account
- Click your profile icon in the top right corner
- Select Settings
- Navigate to the Personal tokens section
- Click Generate a new token
- Name it "Email Calculator"
- Select the following scopes:
- forms:read - to access your forms
- responses:read - to read form submissions
- Click Generate token
- Copy your new Personal Access Token immediately (you won't be able to see it again)
Security Note: Never share your Personal Access Token publicly or commit it to version control. Treat it like a password. We only request read-only access to forms and responses.
Step 2: Connect to Email Calculator
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select Leads as the integration type
- Choose Typeform from the platform dropdown
- Paste your Personal Access Token
- Enter your Form IDs (comma-separated if multiple)
- Click Connect Platform
- Wait for the green checkmark confirmation
💡 Finding Your Form IDs
You can find your Form ID in the URL when editing a form. For example, in https://admin.typeform.com/form/abc123/create, the Form ID is "abc123". Enter multiple Form IDs separated by commas to track leads from multiple forms.
✓ What We Access
We only read form responses (submission data, email addresses if collected, submission timestamps) to match with your email campaigns. We never modify forms or responses.
Step 3: Track Campaign Lead Generation
- Navigate to your Dashboard
- Click the + New Report button
- Select your email platform and campaign
- In the Leads section, select Typeform
- Email Calculator will automatically match form submissions to campaign recipients
- View lead count, conversion rate, and lead quality metrics
💡 How Lead Matching Works
We match Typeform submissions to email campaign recipients by email address within a configurable time window after the campaign was sent. This lets you attribute leads and calculate campaign-driven conversion rates.
Lead Metrics You'll Get from Typeform
Lead Generation Metrics
- • Total Leads / Form Submissions
- • Lead Conversion Rate (% of recipients who submitted)
- • Coverage (% of recipients matched to submissions)
- • Leads per Email Sent
- • Submission Timestamps
- • Lead Email Addresses (when collected in form)
Common Questions
Why isn't my Personal Access Token working?
Make sure you've selected both forms:read and responses:read scopes when creating the token. Double-check that you've copied the complete token without any extra spaces. Ensure the token hasn't been revoked.
How does email-to-lead matching work?
We match Typeform submissions to email campaign recipients by comparing email addresses. Your Typeform must collect email as a field for matching to work. Submissions within your configured attribution window (e.g., 14 days) after the campaign are attributed to that campaign.
What if I don't see any leads or submission data?
Verify that your Form IDs are correct. Ensure your Typeform collects email addresses in one of the fields. Check that you have form submissions within the selected date range. Make sure respondent emails match those in your campaign recipient list.
Is my form and respondent data secure?
Yes. We only request read-only access to form responses. We extract email addresses and submission timestamps for matching purposes. Your Personal Access Token is encrypted and stored securely. You can revoke access at any time from your Typeform account.
Can I disconnect my Typeform account later?
Absolutely. You can disconnect your Typeform integration anytime from your Email Calculator settings page. Simply remove the integration and your Personal Access Token will be deleted from our system. You can also revoke the token directly in your Typeform account settings.