Get Your Sitecore API Key
- Log in to your Sitecore portal
- Navigate to Settings in the left sidebar
- Select API Keys
- Click Create new API key
- Name it "Email Calculator"
- Select the following permissions:
- Forms:Read - to access form configurations
- Submissions:Read - to read form submissions
- Click Generate
- Copy your new API key immediately (you won't be able to see it again)
Connect to Email Calculator
Pro or Agency plan required. Sitecore integration is available on Pro and Agency accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select Leads as the integration type
- Choose Sitecore from the platform dropdown
- Paste your API Key
- Enter your Form IDs (comma-separated if multiple)
- Click Connect Platform
- Wait for the green checkmark confirmation
Track Campaign Lead Generation
- Navigate to your Dashboard
- Click the + New Report button
- Select your email platform and campaign
- In the Leads section, select Sitecore
- Email Calculator will automatically match form submissions to campaign recipients
- View lead count, conversion rate, and lead quality metrics
💡 How Lead Matching Works
We match Sitecore form submissions to email campaign recipients by email address within a configurable time window after the campaign was sent. This lets you attribute leads and calculate campaign-driven conversion rates.
Metrics You'll Get from Sitecore
- Total Leads / Form Submissions
- Lead Conversion Rate (% of recipients who submitted)
- Coverage (% of recipients matched to submissions)
- Leads per Email Sent
- Submission Timestamps
- Lead Email Addresses (when collected in form)
- Contact Data (name, company, custom fields)