Get Your Gumroad API Key
- Log in to your Gumroad account
- Navigate to Settings
- Click on Advanced
- Scroll to Application Access
- Click Generate access token
- Copy your Access Token
Tip: Keep your access token secure. It provides full access to your Gumroad sales data.
Connect to Email Calculator
Paid plan required. Gumroad integration is available on paid accounts. View pricing
- Go to your Email Calculator Settings page
- Find the API Integrations section
- Select ROI Platforms from the dropdown
- Choose Gumroad
- Paste your Access Token
- Click Verify & Save
Create Your First Report
- Navigate to your Dashboard
- Click New Report
- Select Gumroad as your data source
- Choose your date range (last 7, 30, or 90 days)
- Select the products you want to analyze
- Click Generate Report
Track UTM Parameters
To attribute Gumroad sales to specific email campaigns, add custom fields to your product checkout with UTM parameters:
- utm_source
- utm_medium
- utm_campaign
Email Calculator will automatically extract these custom fields to attribute sales to campaigns.
Gumroad data available via Email Calculator
- • Sale ID and timestamp
- • Product name and permalink
- • Sale price and currency
- • Purchaser email and name
- • Refund status
- • UTM parameters from custom fields