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Gumroad

Connect Gumroad to Email Calculator

Track digital product sales and ROI from your email campaigns by connecting your Gumroad account

Step 1: Get Your Gumroad Access Token

  1. Log in to your Gumroad Account
  2. Go to Settings
  3. Click on Advanced
  4. Scroll to Application Access
  5. Click Generate access token
  6. Copy the Access Token

💡 Tip: Keep your access token secure. It provides full access to your Gumroad sales data.

Step 2: Add Gumroad Integration in Email Calculator

  1. Go to Settings → API Integrations
  2. Select ROI Platforms from the dropdown
  3. Choose Gumroad
  4. Paste your Access Token
  5. Click Connect Platform

Step 3: Track UTM Parameters

To attribute Gumroad sales to specific email campaigns, add custom fields to your product checkout with UTM parameters:

  • utm_source
  • utm_medium
  • utm_campaign

Email Calculator will automatically extract these custom fields to attribute sales to campaigns.

What Gets Synced

  • Sale ID and timestamp
  • Product name and permalink
  • Sale price and currency
  • Purchaser email and name
  • Refund status
  • UTM parameters from custom fields

Need Help?

Having trouble connecting Gumroad? Check out our full documentation or contact support.